Building Bridges for Global Trade: Coupang’s Engagement in Türkiye
Coupang Global Marketplace recently had the privilege of joining a delegation trip to Türkiye, hosted by the Turkish Ministry of Trade and the Turkish Exporters Assembly (TİM). This visit provided invaluable insights into Türkiye’s dynamic export ecosystem and its strong readiness for global e-commerce growth.
Throughout the trip, our team—led by Gerald Hoe and Suri Yang—connected with leading Turkish consumer goods brands and logistics companies. We were impressed by their advanced digital capabilities and clear ambition to expand internationally. Their openness to collaboration and innovation truly stood out, reinforcing Türkiye’s potential as a strategic partner in cross-border commerce.
A special thanks to the Ministry of Trade for organizing such a well-structured program. From company visits to networking sessions, every detail was thoughtfully designed to foster meaningful engagement and future partnerships.
Ankara E-İhracat Zirvesi 2025: Türkiye’s Signature in Global Trade
Our visit coincided with Ankara E-İhracat Zirvesi 2025, held from November 6–8 at the TOBB Twin Towers in Ankara. This landmark summit, themed “Türkiye’s Signature in Global Trade,” brought together government leaders, industry pioneers, and global marketplaces to shape the future of cross-border e-commerce.
Organized by T.C. Ministry of Trade, TOBB, TİM, and OAİB, the event featured:
- 40 sessions, 90 speakers, and 10 hands-on workshops
- Topics spanning e-export strategies, branding in global markets, logistics excellence, AI & sustainability, and more
- Practical training workshops like Shopify, Coupang Global Marketplace, and TikTok Shop account management
We were proud to have Suri Yang, Sr. Global Account Manager at Coupang, deliver a session titled: “Korean Consumer Behavior and the Keys to Success in South Korea.”
Her presentation highlighted how Turkish brands can tap into South Korea’s dynamic e-commerce landscape through Coupang.
Looking Ahead
Both the delegation trip and the summit reinforced our confidence in Türkiye’s role as a rising force in global e-commerce. At Coupang Global Marketplace, we are committed to building impactful partnerships and unlocking new opportunities for Turkish businesses to thrive internationally. Together, we’re shaping the future of cross-border trade globally.
