From October 4–8, the Coupang Global Marketplace team had the pleasure of attending Anuga 2025 in Cologne, Germany, one of the world’s largest and most influential trade shows for the food and beverage industry.
Led by Gerald Hoe, our team joined thousands of global exhibitors, buyers, and industry leaders to explore the latest trends, discover new products, and engage in meaningful conversations about the future of food commerce. The event provided a dynamic platform to connect with international brands eager to expand into Korea.
Throughout the week, we met with a wide range of companies and brands who shared the enthusiasm for cross-border growth and innovation. These conversations reinforced our commitment to bringing the world to Korea and making global products more accessible to Korean consumers through Coupang’s powerful digital commerce.
We’re excited about the partnerships and possibilities that emerged from Anuga 2025. As Coupang Global Marketplace continues to grow, we remain focused on helping international sellers succeed in Korea by providing seamless onboarding, localized marketing, and access to millions of customers on Coupang.
If you didn’t get a chance to meet us at Anuga but are interested in partnering with Coupang, we’d love to hear from you. Let’s explore how we can bring your products to one of Asia’s most dynamic eCommerce markets.
