{"id":1941,"date":"2022-04-04T13:25:16","date_gmt":"2022-04-04T04:25:16","guid":{"rendered":"https:\/\/globalsellers.coupang.com\/?post_type=meet-a-seller&#038;p=1941"},"modified":"2022-06-29T09:38:57","modified_gmt":"2022-06-29T00:38:57","slug":"how-elisha-ko-built-her-brand","status":"publish","type":"meet-a-seller","link":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/how-elisha-ko-built-her-brand\/","title":{"rendered":"How Coupang Seller Elisha Ko Built Her Own Brand"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/globalsellers.coupang.com\/elisha\/\">Read the article in Korean (\uad6d\ubb38 \ubc84\uc804)<\/a><\/li><\/ul>\n\n\n\n<p>When it comes to business, people often fall into two camps \u2013 dreamers and doers. Well, Elisha Ko is the type of seller who dreams big and then does it bigger. <a href=\"https:\/\/globalsellers.coupang.com\/meet-a-seller\/selling-into-korea-made-this-business-american-dream-come-true\/\">In fact, within her first month selling on Coupang, her revenue jumped over 3,800%!<\/a> Now, 3 years later, she\u2019s celebrating another huge win \u2013 launching her own label, Key Supplements.&nbsp;&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What is Key Supplements and how did it begin?&nbsp;<\/h5>\n\n\n\n<p>Key Supplements offers affordable, effective health products using top quality ingredients. The product of vision, hard work, and some handy Coupang learnings, Key Supplements came about when Elisha, a mother of three children, found herself asking the question, \u201cWhat should I be giving my kids to ensure they\u2019re happy and healthy?\u201d After all, good health is something we cannot put a price on and yet so often demands a huge price tag. This is where Key Supplements comes in.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">How did Elisha grow the idea into a business?&nbsp;&nbsp;<\/h5>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/04\/2-1-756x1024.jpg\" alt=\"\" class=\"wp-image-1947\" width=\"204\" height=\"277\" srcset=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/04\/2-1-756x1024.jpg 756w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/04\/2-1-222x300.jpg 222w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/04\/2-1-768x1040.jpg 768w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/04\/2-1-1134x1536.jpg 1134w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/04\/2-1-1513x2048.jpg 1513w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/04\/2-1-scaled.jpg 1891w\" sizes=\"auto, (max-width: 204px) 100vw, 204px\" \/><\/figure><\/div>\n\n\n\n<p>Key Supplements was not created on a sudden whim, but based on the results of two years of working, selling and learning the supplement business Elisha\u2019s Coupang customers have been central to the brand\u2019s development. The more Elisha interacted with them, the more she felt confident that she wasn\u2019t alone in her need for quality, accessibly priced supplements. \u201cThe comments, concerns, and needs of my Coupang customers have been an invaluable component of Key Supplements,\u201d notes Elisha. Coupang\u2019s customer base of over 18 million active users gives the e-Commerce service\u2019s sellers a strong competitive edge. Elisha adds, \u201cCoupang customers are also very discerning, which has been helpful for Key\u201d.\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What\u2019s in store for Key Supplements?&nbsp;<\/h5>\n\n\n\n<p>Working with top researchers, doctors, and healthcare experts, Key Supplements has already developed customer favorites such as vitamins for height growth, green propolis, lung liver support, Turmeric Curcumin, Lutein Plus and Saw Palmetto. Having long understood customers\u2019 desire for simple, natural products, Key Supplements focuses on the power of clean ingredients.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As for the ingredients for her success on Coupang and Key Supplements, Ko will continue to work hard on one component that has proven most important in her journey \u2013 the customer. She proudly notes, \u201cOur Coupang customers will continue to be a source of inspiration and I will make sure Key Supplements wows every customer.\u201d&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to business, people often fall into two camps \u2013 dreamers and doers. 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