{"id":4524,"date":"2025-08-13T10:00:00","date_gmt":"2025-08-13T01:00:00","guid":{"rendered":"https:\/\/globalsellers.coupang.com\/?post_type=meet-a-seller&p=4524"},"modified":"2026-04-21T10:52:13","modified_gmt":"2026-04-21T01:52:13","slug":"sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea","status":"publish","type":"meet-a-seller","link":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/","title":{"rendered":"SOU\u30fbSOU \u2013 Bringing the Colorful Seasons of Kyoto to Korea\u00a0"},"content":{"rendered":"\n

From Kyoto with Colors: The Story Behind SOU\u30fbSOU<\/strong> <\/h2>\n\n\n\n

SOU\u30fbSOU is a vibrant textile brand from Kyoto, Japan, known for its pop and colorful designs inspired by the changing seasons in Kyoto and traditional Japanese aesthetics. With a mission to proudly \u201ccreate a new Japanese culture,\u201d SOU\u30fbSOU blends time-honored materials and techniques with modern lifestyle sensibilities.\u00a0<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

The brand name \u201cSOU\u30fbSOU\u201d comes from a familiar Japanese phrase often used in daily conversation \u201csou sou\u201d a gentle expression of empathy and harmony. This spirit is woven into every product, offering a fresh take on Japanese style that fits naturally into everyday life. Rather than replicating traditional kimono patterns, SOU\u30fbSOU reinterprets them with a modern twist, allowing customers to experience the essence of Japan\u2019s seasons through design. <\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Crossing Borders: How Coupang Opened the Door to Korea<\/strong> <\/h2>\n\n\n\n

SOU\u30fbSOU\u2019s journey into Korea began with heartfelt messages from Korean customers expressing their desire to shop on Coupang. Despite efforts through social media and online sales, reaching Korean audiences proved challenging until the Coupang Global Marketplace team reached out. <\/p>\n\n\n\n

As a Korean native, SOU\u30fbSOU\u2019s team members already trusted Coupang\u2019s convenience and reliability. That personal connection gave the brand the confidence to take the leap. Once onboard, SOU\u30fbSOU was amazed by how easily and closely they could connect with Korean customers. Coupang allowed the brand to reach the audiences they couldn\u2019t access through their own website, making their presence in Korea feel more tangible and impactful. <\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Growing Together: A Partnership That Sparked Success<\/strong> <\/h2>\n\n\n\n

Navigating cultural differences and fast-changing trends in Korea was no easy feat. But Coupang didn\u2019t just offer a marketplace; they became true partner. From product suggestions to localization support, the Coupang Global Marketplace team provided consistent, thoughtful guidance.\u00a0<\/p>\n\n\n\n

Since launching on Coupang, SOU\u30fbSOU has seen remarkable growth. Korean traffic to their own website increased, and they even secured a deal with a select shop. In less than a year, Coupang has become SOU\u30fbSOU\u2019s largest sales channel in Korea, accounting for roughly 50% of their Korean sales. In the first half of 2025, their sales achievement was nearly five times higher than their total sales in 2024.  <\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Learning the Korean Customers: Insights That Drive Successful<\/strong> <\/h2>\n\n\n\n

SOU\u30fbSOU discovered that Korean customers respond quickly and collectively to trending products. Among Coupang\u2019s many tools, the online chat support stood out, offering real-time, human assistance that made a big difference from day one. This hands-on support helped SouSou adapt quickly and confidently to Korea. <\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Beyond Sales: Coupang as a Catalyst for Asia Expansion<\/strong> <\/h2>\n\n\n\n

Selling on Coupang opened SOU\u30fbSOU\u2019s eyes to the vast potential of overseas commerce. Their success sparked interest in expanding further into Asia, including channels like Shopee. Coupang became more than a marketplace; it became a trusted partner that thinks alongside the brand. <\/p>\n\n\n\n

This journey wasn\u2019t just about sales growth. It gave SOU\u30fbSOU the confidence to believe in their competitiveness in Korea and motivated the team to keep growing. For SOU\u30fbSOU, the most important thing is sharing their brand\u2019s message and Coupang offers a meaningful way to connect with customers across cultures. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Moments That Matter: Connecting Across Cultures<\/strong> <\/h2>\n\n\n\n

One customer review captured the heart of SOU\u30fbSOU\u2019s mission: <\/p>\n\n\n\n

\u201cI was planning to go all the way to Japan just to buy this bag, but thanks to Coupang, I could get it here and save the cost of a plane ticket!\u201d\u00a0<\/em><\/p>\n\n\n\n

SOU\u30fbSOU isn\u2019t just expanding; they\u2019re building bridges. Through Coupang, they\u2019re sharing the value of their brand and connecting with people in a way that transcends borders. <\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n\n\n

Click here to watch “The making of SOU\u30fbSOU’s Tabi shoes”<\/a><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

SOU\u30fbSOU isn\u2019t just expanding; they\u2019re building bridges. Through Coupang, they\u2019re sharing the value of their brand and connecting with people in a way that transcends borders. <\/p>\n","protected":false},"featured_media":4525,"template":"","meta":{"footnotes":""},"class_list":["post-4524","meet-a-seller","type-meet-a-seller","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSOU\u30fbSOU \u2013 Bringing the Colorful Seasons of Kyoto to Korea\u00a0 - Coupang Marketplace<\/title>\n<meta name=\"description\" content=\"SOU\u30fbSOU is a vibrant textile brand from Kyoto, Japan, known for its pop and colorful designs inspired by the changing seasons in Kyoto and traditional Japanese aesthetics. With a mission to proudly \u201ccreate a new Japanese culture,\u201d SOU\u30fbSOU blends time-honored materials and techniques with modern lifestyle sensibilities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou\u30fbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOU\u30fbSOU \u2013 Bringing the Colorful Seasons of Kyoto to Korea\u00a0 - Coupang Marketplace\" \/>\n<meta property=\"og:description\" content=\"SOU\u30fbSOU is a vibrant textile brand from Kyoto, Japan, known for its pop and colorful designs inspired by the changing seasons in Kyoto and traditional Japanese aesthetics. With a mission to proudly \u201ccreate a new Japanese culture,\u201d SOU\u30fbSOU blends time-honored materials and techniques with modern lifestyle sensibilities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou\u30fbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/\" \/>\n<meta property=\"og:site_name\" content=\"Coupang Marketplace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T01:52:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2025\/08\/\u2605DSCF8321.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/\",\"url\":\"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/\",\"name\":\"SOU\u30fbSOU \u2013 Bringing the Colorful Seasons of Kyoto to Korea\u00a0 - Coupang Marketplace\",\"isPartOf\":{\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2025\/08\/\u2605DSCF8321.jpg\",\"datePublished\":\"2025-08-13T01:00:00+00:00\",\"dateModified\":\"2026-04-21T01:52:13+00:00\",\"description\":\"SOU\u30fbSOU is a vibrant textile brand from Kyoto, Japan, known for its pop and colorful designs inspired by the changing seasons in Kyoto and traditional Japanese aesthetics. With a mission to proudly \u201ccreate a new Japanese culture,\u201d SOU\u30fbSOU blends time-honored materials and techniques with modern lifestyle sensibilities.\",\"breadcrumb\":{\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/#primaryimage\",\"url\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2025\/08\/\u2605DSCF8321.jpg\",\"contentUrl\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2025\/08\/\u2605DSCF8321.jpg\",\"width\":11315,\"height\":8486},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Meet a seller\",\"item\":\"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SOU\u30fbSOU \u2013 Bringing the Colorful Seasons of Kyoto to Korea\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#website\",\"url\":\"http:\/\/10.248.84.37:8080\/en\/\",\"name\":\"Coupang Marketplace\",\"description\":\"Sell in Korea with Coupang\",\"publisher\":{\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/10.248.84.37:8080\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#organization\",\"name\":\"Coupang\",\"url\":\"http:\/\/10.248.84.37:8080\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png\",\"contentUrl\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png\",\"width\":350,\"height\":82,\"caption\":\"Coupang\"},\"image\":{\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/\",\"https:\/\/www.linkedin.com\/showcase\/coupang-marketplace\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SOU\u30fbSOU \u2013 Bringing the Colorful Seasons of Kyoto to Korea\u00a0 - Coupang Marketplace","description":"SOU\u30fbSOU is a vibrant textile brand from Kyoto, Japan, known for its pop and colorful designs inspired by the changing seasons in Kyoto and traditional Japanese aesthetics. With a mission to proudly \u201ccreate a new Japanese culture,\u201d SOU\u30fbSOU blends time-honored materials and techniques with modern lifestyle sensibilities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou\u30fbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/","og_locale":"en_US","og_type":"article","og_title":"SOU\u30fbSOU \u2013 Bringing the Colorful Seasons of Kyoto to Korea\u00a0 - Coupang Marketplace","og_description":"SOU\u30fbSOU is a vibrant textile brand from Kyoto, Japan, known for its pop and colorful designs inspired by the changing seasons in Kyoto and traditional Japanese aesthetics. With a mission to proudly \u201ccreate a new Japanese culture,\u201d SOU\u30fbSOU blends time-honored materials and techniques with modern lifestyle sensibilities.","og_url":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou\u30fbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/","og_site_name":"Coupang Marketplace","article_publisher":"https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/","article_modified_time":"2026-04-21T01:52:13+00:00","og_image":[{"url":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2025\/08\/\u2605DSCF8321.jpg","width":1024,"height":768,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/","url":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/","name":"SOU\u30fbSOU \u2013 Bringing the Colorful Seasons of Kyoto to Korea\u00a0 - Coupang Marketplace","isPartOf":{"@id":"http:\/\/10.248.84.37:8080\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/#primaryimage"},"image":{"@id":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/#primaryimage"},"thumbnailUrl":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2025\/08\/\u2605DSCF8321.jpg","datePublished":"2025-08-13T01:00:00+00:00","dateModified":"2026-04-21T01:52:13+00:00","description":"SOU\u30fbSOU is a vibrant textile brand from Kyoto, Japan, known for its pop and colorful designs inspired by the changing seasons in Kyoto and traditional Japanese aesthetics. With a mission to proudly \u201ccreate a new Japanese culture,\u201d SOU\u30fbSOU blends time-honored materials and techniques with modern lifestyle sensibilities.","breadcrumb":{"@id":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/#primaryimage","url":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2025\/08\/\u2605DSCF8321.jpg","contentUrl":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2025\/08\/\u2605DSCF8321.jpg","width":11315,"height":8486},{"@type":"BreadcrumbList","@id":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/sou%e3%83%bbsou-bringing-the-colorful-seasons-of-kyoto-to-korea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Meet a seller","item":"https:\/\/globalsellers.coupang.com\/en\/meet-a-seller\/"},{"@type":"ListItem","position":2,"name":"SOU\u30fbSOU \u2013 Bringing the Colorful Seasons of Kyoto to Korea\u00a0"}]},{"@type":"WebSite","@id":"http:\/\/10.248.84.37:8080\/en\/#website","url":"http:\/\/10.248.84.37:8080\/en\/","name":"Coupang Marketplace","description":"Sell in Korea with Coupang","publisher":{"@id":"http:\/\/10.248.84.37:8080\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/10.248.84.37:8080\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/10.248.84.37:8080\/en\/#organization","name":"Coupang","url":"http:\/\/10.248.84.37:8080\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/","url":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png","contentUrl":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png","width":350,"height":82,"caption":"Coupang"},"image":{"@id":"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/","https:\/\/www.linkedin.com\/showcase\/coupang-marketplace"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/meet-a-seller\/4524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/meet-a-seller"}],"about":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/types\/meet-a-seller"}],"version-history":[{"count":6,"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/meet-a-seller\/4524\/revisions"}],"predecessor-version":[{"id":4542,"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/meet-a-seller\/4524\/revisions\/4542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/media\/4525"}],"wp:attachment":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/media?parent=4524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}