{"id":4594,"date":"2025-10-21T11:40:04","date_gmt":"2025-10-21T02:40:04","guid":{"rendered":"https:\/\/globalsellers.coupang.com\/?post_type=rules-and-policies&#038;p=4594"},"modified":"2025-11-13T16:33:10","modified_gmt":"2025-11-13T07:33:10","slug":"coupang-intellectual-property-protection-policy","status":"publish","type":"rules-and-policies","link":"https:\/\/globalsellers.coupang.com\/en\/rules-and-policies\/coupang-intellectual-property-protection-policy\/","title":{"rendered":"Coupang Intellectual Property Protection Policy\u00a0\u00a0"},"content":{"rendered":"\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Policy Statement<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Coupang\u2019s mission is to revolutionize everyday life by reimagining commerce experiences to wow customers.&nbsp; This is driven by innovation across all operations, with the protection of intellectual property rights and prevention of infringement at its core.&nbsp; Accordingly, Coupang has implemented preemptive, proactive, and reactive measures to detect attempts to sell infringing merchandise. This includes a <strong>zero-tolerance policy against counterfeit goods.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-0b1c2f0aa4b47e20ad985bdfd8016581\"><br><strong>What Are Intellectual Property Rights?&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>Intellectual property rights are those granted to creators to enable them to protect their creations and determine the way they may be used.&nbsp; Four commonly encountered types of IP rights are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Copyright: Rights over original creations, such as text, images, videos, and drawings.&nbsp;<\/li>\n\n\n\n<li>Trademark: Right over words, symbols, logos, etc., intended to distinguish a product or service from others.&nbsp;<\/li>\n\n\n\n<li>Design: Rights pertaining to the appearance of a product, including its form, color, and font.<\/li>\n\n\n\n<li>Patent: Rights granted to an inventor to make, use, or sell a unique invention.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Details regarding intellectual property rights can be found in the <a href=\"https:\/\/globalsellers.coupang.com\/en\/rules-and-policies\/intellectual-property-seller-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intellectual Property Seller Guidelines<\/a>, and policies related to counterfeit are outlined in <a href=\"https:\/\/coupang.my.salesforce.com\/sfc\/p\/6F000002Ir3Y\/a\/TJ00000OSTin\/YXfGx8fA.KZ.rfm8Vb7x.NzroIp.U40u2kFVFui_rtI\">the Anti-<\/a><a href=\"https:\/\/globalsellers.coupang.com\/en\/rules-and-policies\/coupang-anti-counterfeit-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Counterfeit<\/a><a href=\"https:\/\/coupang.my.salesforce.com\/sfc\/p\/6F000002Ir3Y\/a\/TJ00000OSTin\/YXfGx8fA.KZ.rfm8Vb7x.NzroIp.U40u2kFVFui_rtI\"> Policy<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Scope<\/strong>&nbsp;<\/h2>\n\n\n\n<p>All sellers on Coupang are prohibited from infringing any intellectual property rights, including the sale or distribution of counterfeit or pirated products, either directly or indirectly.&nbsp;<\/p>\n\n\n\n<p>The entities covered by this prohibition include, but are not limited to:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sellers on Coupang Marketplace (3P sellers)&nbsp;&nbsp;<\/li>\n\n\n\n<li>Rocket Delivery vendors and direct purchase suppliers&nbsp;&nbsp;<\/li>\n\n\n\n<li>Global sellers&nbsp;<\/li>\n\n\n\n<li>Users of Coupang\u2019s logistics and fulfillment services<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Seller Obligations&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-c50607b845ea974c6209e5eec7486b94\"><strong>Authentication Requirements&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>Sellers are required to ensure that their products do not infringe upon any party\u2019s intellectual property rights and to verify the authenticity of their products prior to listing them on Coupang. Coupang may require sellers to provide additional documentation during the listing process to protect our customers from products that infringe on intellectual property rights.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This process may include but is not limited to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Purchase invoices or brand authorization certificates issued by the trademark owner&nbsp;<\/li>\n\n\n\n<li>Customs declaration for imported products&nbsp;<\/li>\n\n\n\n<li>Business registration certificate for specific categories (Sales permit)&nbsp;<\/li>\n\n\n\n<li>Verification of compliance with applicable regulatory requirements&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In addition, when listing products in certain categories, sellers may be required to go through additional verification steps or to submit higher-level documentation.\u00a0<br>Please refer to <a href=\"https:\/\/coupang.my.salesforce.com\/sfc\/p\/?_ga=2.109032769.277636999.1763014444-225477450.1731654828#6F000002Ir3Y\/a\/TJ00000HfjSa\/XkTF6Ip_4Lt7708hLUTlWphTAZDy59l_0J95qDkYyDc\" target=\"_blank\" rel=\"noreferrer noopener\">the supporting documents guide<\/a> for examples of the required documents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Reporting and Investigation<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-690f427629a51753daf4563ce92f2a55\"><strong>Reporting Channels<\/strong>&nbsp;<\/p>\n\n\n\n<p>Infringement of intellectual property rights can be reported through the following channels:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Owners of intellectual property rights can file a report through our <a href=\"https:\/\/sellersupport-help.coupangcorp.com\/hc\/ko\/requests\/new?ticket_form_id=900000083223\" target=\"_blank\" rel=\"noreferrer noopener\">Online <\/a><a href=\"https:\/\/sellersupport-help.coupangcorp.com\/hc\/en-us\/requests\/new?ticket_form_id=900000083223\" target=\"_blank\" rel=\"noreferrer noopener\">Report<\/a><a href=\"https:\/\/sellersupport-help.coupangcorp.com\/hc\/ko\/requests\/new?ticket_form_id=900000083223\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/sellersupport-help.coupangcorp.com\/hc\/en-us\/requests\/new?ticket_form_id=900000083223\" target=\"_blank\" rel=\"noreferrer noopener\">Form<\/a>.&nbsp;<\/li>\n\n\n\n<li>Customers can report via the product details page through [Product Inquiry&gt; Report],&nbsp;<\/li>\n\n\n\n<li>or via Customer Service Center (1600-9876) 24 hours a day.&nbsp;<\/li>\n\n\n\n<li>Sellers can report through the Seller reporting system (WING &gt; Online Inquiry).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-4177c32fbc31700f7575982d7b08f0ac\"><br><strong>Investigation Process<\/strong>&nbsp;<\/p>\n\n\n\n<p>Upon receipt of a report, operators review the claim and the provided details.&nbsp; Depending on the specifics of each case, the following actions may be taken, but are not limited to these.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Requesting additional documentation from the seller regarding the source of its products&nbsp;<\/li>\n\n\n\n<li>Engagement with the IP owner&nbsp;<\/li>\n\n\n\n<li>Suspension of the listings involved&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>Suspension of seller account&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Measures in Case of IP Infringement<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-e71a17bd7a53609ba39e1f57701cc963\"><strong>Immediate Response<\/strong>&nbsp;<\/p>\n\n\n\n<p>Infringement of intellectual property rights can trigger immediate action including, but not limited to:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suspension of product sales and exposure&nbsp;<\/li>\n\n\n\n<li>Suspension of seller account&nbsp;<\/li>\n\n\n\n<li>Coordination with law enforcement agencies where appropriate&nbsp;&nbsp;<\/li>\n\n\n\n<li>Withholding of settlement payments&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-d87d4d91ef36da85f26a34dbf8223664\"><strong>Legal Consequences and Sanctions&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>Infringement of intellectual property rights can result in civil and criminal liability of sellers.&nbsp; Coupang reserves the right to pursue additional legal remedies, including civil lawsuits and criminal complaints.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. <strong>Appeal Process<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Sellers may file an appeal if they believe the suspension of their listing or account is not justified. In doing so, they should provide the following documentation to establish their opinion:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Certificate of authenticity&nbsp;<\/li>\n\n\n\n<li>Proof of supply chain (distribution channel)&nbsp;<\/li>\n\n\n\n<li>Documentation proving legitimate rights&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Submission of false information during the appeal process may result in stricter measures against the seller.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. <strong>External Partnerships<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-4b38d09b596aaac3c96986b63295b28a\"><strong>Collaboration with IP Owners<\/strong>&nbsp;<\/p>\n\n\n\n<p>Coupang works closely with various brands that own intellectual property rights to detect and remove listings that infringe on their IP. Activities conducted in partnership with rights holders include:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cooperation on authentication of products suspected of being counterfeit.&nbsp;<\/li>\n\n\n\n<li>Creation of guidelines to identify infringements of their intellectual property and training of Coupang operators on such.&nbsp;<\/li>\n\n\n\n<li>Establishment of a simple and effective reporting mechanism to enable sellers to report any infringement of their intellectual property.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-cb48a4cca9313bd588ce70452adbef96\"><strong>Cooperation With the Government and Law Enforcement Agencies<\/strong>&nbsp;<\/p>\n\n\n\n<p>Coupang actively cooperates with government agencies and investigative authorities such as the Korean Intellectual Property Office, the National Police Agency and the Korea Customs Service to combat infringements of intellectual property, both reactively and proactively. Coupang also supports government-led initiatives aimed at strengthening oversight systems against violations of intellectual property, particularly those related to public health and safety.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. <strong>Policy Updates<\/strong>&nbsp;<\/h2>\n\n\n\n<p>This policy is reviewed periodically and may be updated without prior notice as needed in response to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emergent risks and market trends&nbsp;&nbsp;<\/li>\n\n\n\n<li>Amendments to applicable laws and regulations&nbsp;&nbsp;<\/li>\n\n\n\n<li>Revisions to internal policies and operational standards&nbsp;&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>1. Policy Statement&nbsp; Coupang\u2019s mission is to revolutionize everyday life by reimagining commerce experiences to wow customers.&nbsp; This is driven by innovation across all operations, with the protection of intellectual property rights and prevention of infringement at its core.&nbsp; Accordingly, Coupang has implemented preemptive, proactive, and reactive measures to detect attempts to sell infringing merchandise. [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"class_list":["post-4594","rules-and-policies","type-rules-and-policies","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coupang Intellectual Property Protection Policy\u00a0\u00a0 - Coupang Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalsellers.coupang.com\/en\/rules-and-policies\/coupang-intellectual-property-protection-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coupang Intellectual Property Protection Policy\u00a0\u00a0 - Coupang Marketplace\" \/>\n<meta property=\"og:description\" content=\"1. Policy Statement&nbsp; Coupang\u2019s mission is to revolutionize everyday life by reimagining commerce experiences to wow customers.&nbsp; This is driven by innovation across all operations, with the protection of intellectual property rights and prevention of infringement at its core.&nbsp; Accordingly, Coupang has implemented preemptive, proactive, and reactive measures to detect attempts to sell infringing merchandise. 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