{"id":1292,"date":"2021-12-16T10:46:16","date_gmt":"2021-12-16T00:46:16","guid":{"rendered":"https:\/\/globalsellers.coupang.com\/?post_type=seller-university&#038;p=1292"},"modified":"2022-11-09T10:54:12","modified_gmt":"2022-11-09T01:54:12","slug":"choosing-search-terms-for-your-product-listing","status":"publish","type":"seller-university","link":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/choosing-search-terms-for-your-product-listing\/","title":{"rendered":"Choosing Search Terms for Your Product Listing"},"content":{"rendered":"\n<p>Ever searched for a product and found some irrelevant results? It&#8217;s frustrating and doesn&#8217;t incentivise customers to purchase. Choosing the right search terms is important to connect your product to the right customer.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keywords should be SKU specific; examples include:<ul><li>Style\u00a0(daily look, wedding, party)\u00a0<\/li><li>Celebrity Names\u00a0(Black Pink Lipstick, Ariana perfume)\u00a0<\/li><li>Seasonal\u00a0(Christmas, graduation, valentines)\u00a0<\/li><li>Features\u00a0(UV coating, ultra-light, gluten-free)\u00a0<\/li><li>Benefits (weight loss,\u00a0eye care, hair growth)\u00a0<\/li><li>Details from the packaging that are relevant to the product.\u00a0\u00a0<\/li><li>English\u00a0Tags\u00a0\/ English translations not captured by systematic search, titles, categories, and Brand Names<\/li><\/ul><\/li><li>Read up on our handy guidebook to learn more about why search terms are important, how to structure them, and how to choose them.<\/li><\/ul>\n\n\n\t\t\n\t\t\t<!-- cta card -->\n\t\t\t<div class=\"card full-width-with-cta-card bg-light-blue round-border\">\n\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t<div class=\"top-block\">\n\t\t\t\t\t\t<div class=\"icon-cell\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/icon-doc.svg\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h5 class=\"only-mobile\">Your handbook to search terms<\/h5>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"card-description\">\n\t\t\t\t\t\t<h5 class=\"hide-mobile mb8\">Your handbook to search terms<\/h5>\n\t\t\t\t\t\t<p class=\"text-small\">\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"btn-group\">\n\t\t\t\t\t<a href=\"https:\/\/coupang.my.salesforce.com\/sfc\/p\/#6F000002Ir3Y\/a\/6F000000Egzj\/ausAVJ9yzRRXqR9IjVb3WmE6BCaGrbaCb7mep2CH8TU\" target=\"_blank\" class=\"text-button\">\n\t\t\t\t\t\t<span>Download<\/span>\n\t\t\t\t\t\t<span class=\"icon-font icon-arrow_right\"><\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coupang customers search for their desired item so it&#8217;s important to optimize your search terms so that you can find the right customers for your product.<\/p>\n","protected":false},"featured_media":1696,"template":"","meta":{"footnotes":""},"seller-university-category":[17],"class_list":["post-1292","seller-university","type-seller-university","status-publish","has-post-thumbnail","hentry","seller-university-category-listing-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choosing Search Terms for Your Product Listing - Coupang Marketplace<\/title>\n<meta name=\"description\" content=\"Choosing the right search terms is important to connect your product to the right customer. 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