{"id":1305,"date":"2021-12-16T12:19:11","date_gmt":"2021-12-16T02:19:11","guid":{"rendered":"https:\/\/globalsellers.coupang.com\/?post_type=seller-university&#038;p=1305"},"modified":"2022-11-08T17:40:02","modified_gmt":"2022-11-08T08:40:02","slug":"your-product-title","status":"publish","type":"seller-university","link":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/","title":{"rendered":"Finding Your Best Product Title"},"content":{"rendered":"\n<p>Never underestimate the power of an effective product title. Product titles are your opportunity to catch your customer&#8217;s attention and inform them, so don&#8217;t waste it! Titles are the #1 component of search relevance and SKU ranking algorithms.\u00a0In general, here&#8217;s a helpful tip for making your optimal product name: <\/p>\n\n\n\n<p><strong>Brand\/Manufacturer + Product Name + Product Definition (Category) + Exposed Attribute<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"252\" src=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/11\/TitleImage.png\" alt=\"\" class=\"wp-image-2603\" srcset=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/11\/TitleImage.png 716w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/11\/TitleImage-300x106.png 300w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/figure>\n\n\n\n<p>For instance: Maxim (brand name) + Mocha Gold (product name) + Mild Coffee Mix (product group)<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Customers should be able to understand what an item is from the product title on the SRP\/PLP search page (browse or search result page) without having to click into the SDP.<ul><li>SRP Title \u2013 SRP stands for Search Results Page, the SRP title is the product title customers see when looking at a search results or browse page rather than the actual SDP (product page)<ul><li>SRP titles are considered the \u201cfull\u201d product title as they include the items Exposed Attributes.<\/li><li>They should always include the Brand, Product name, category and exposed attributes<\/li><\/ul><\/li><li>SDP Title \u2013 is the title shown when looking at the individual product page (SDP).<ul><li>SDP Titles will not include exposed attributes if those attributes are exposed elsewhere on the SDP (often exposed in as size \/ color options \/ variations).<\/li><\/ul><\/li><\/ul><\/li><li>Product titles will NOT include advertisements, information that promotes purchases or information that is likely to change:<ul><li>Example: seasonal\/sales period information (Christmas, Coming-of-Age Day, 3-days only, etc.), promotional copy (sale, limited edition, special pricing, home shopping hit item, etc.), delivery-related information (rocket shipping, free shipping, etc.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>If you want to learn more about product titles and how to edit them, download the guide below. Once you choose your product title, continue to the rest of the product listing.<\/p>\n\n\n\t\t\n\t\t\t<!-- cta card -->\n\t\t\t<div class=\"card full-width-with-cta-card bg-light-blue round-border\">\n\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t<div class=\"top-block\">\n\t\t\t\t\t\t<div class=\"icon-cell\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/icon-doc.svg\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h5 class=\"only-mobile\">Product Title Handbook<\/h5>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"card-description\">\n\t\t\t\t\t\t<h5 class=\"hide-mobile mb8\">Product Title Handbook<\/h5>\n\t\t\t\t\t\t<p class=\"text-small\">\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"btn-group\">\n\t\t\t\t\t<a href=\"https:\/\/coupang.my.salesforce.com\/sfc\/p\/#6F000002Ir3Y\/a\/6F000000EQAi\/UhM.fs9elpghU0Y_qwpb5K_WVt0HuWrBYaVFTA8RQUw\" target=\"_blank\" class=\"text-button\">\n\t\t\t\t\t\t<span>Download<\/span>\n\t\t\t\t\t\t<span class=\"icon-font icon-arrow_right\"><\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\n","protected":false},"excerpt":{"rendered":"<p>Along with your main image, the product title is the hook to attract your Coupang customer. Find out how to optimise yours.<\/p>\n","protected":false},"featured_media":1694,"template":"","meta":{"footnotes":""},"seller-university-category":[17],"class_list":["post-1305","seller-university","type-seller-university","status-publish","has-post-thumbnail","hentry","seller-university-category-listing-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Finding Your Best Product Title - Coupang Marketplace<\/title>\n<meta name=\"description\" content=\"The product title is your opportunity to catch your Coupang customer&#039;s attention and inform the! In general, here&#039;s a helpful tip for making the optimal product name for your item.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finding Your Best Product Title - Coupang Marketplace\" \/>\n<meta property=\"og:description\" content=\"The product title is your opportunity to catch your Coupang customer&#039;s attention and inform the! In general, here&#039;s a helpful tip for making the optimal product name for your item.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/\" \/>\n<meta property=\"og:site_name\" content=\"Coupang Marketplace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-08T08:40:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/12\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/\",\"url\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/\",\"name\":\"Finding Your Best Product Title - Coupang Marketplace\",\"isPartOf\":{\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/12\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-4.png\",\"datePublished\":\"2021-12-16T02:19:11+00:00\",\"dateModified\":\"2022-11-08T08:40:02+00:00\",\"description\":\"The product title is your opportunity to catch your Coupang customer's attention and inform the! In general, here's a helpful tip for making the optimal product name for your item.\",\"breadcrumb\":{\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/#primaryimage\",\"url\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/12\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-4.png\",\"contentUrl\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/12\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-4.png\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Seller University\",\"item\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Finding Your Best Product Title\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#website\",\"url\":\"http:\/\/10.248.84.37:8080\/en\/\",\"name\":\"Coupang Marketplace\",\"description\":\"Sell in Korea with Coupang\",\"publisher\":{\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/10.248.84.37:8080\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#organization\",\"name\":\"Coupang\",\"url\":\"http:\/\/10.248.84.37:8080\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png\",\"contentUrl\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png\",\"width\":350,\"height\":82,\"caption\":\"Coupang\"},\"image\":{\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/\",\"https:\/\/www.linkedin.com\/showcase\/coupang-marketplace\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Finding Your Best Product Title - Coupang Marketplace","description":"The product title is your opportunity to catch your Coupang customer's attention and inform the! In general, here's a helpful tip for making the optimal product name for your item.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/","og_locale":"en_US","og_type":"article","og_title":"Finding Your Best Product Title - Coupang Marketplace","og_description":"The product title is your opportunity to catch your Coupang customer's attention and inform the! In general, here's a helpful tip for making the optimal product name for your item.","og_url":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/","og_site_name":"Coupang Marketplace","article_publisher":"https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/","article_modified_time":"2022-11-08T08:40:02+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/12\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-4.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/","url":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/","name":"Finding Your Best Product Title - Coupang Marketplace","isPartOf":{"@id":"http:\/\/10.248.84.37:8080\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/#primaryimage"},"image":{"@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/#primaryimage"},"thumbnailUrl":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/12\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-4.png","datePublished":"2021-12-16T02:19:11+00:00","dateModified":"2022-11-08T08:40:02+00:00","description":"The product title is your opportunity to catch your Coupang customer's attention and inform the! In general, here's a helpful tip for making the optimal product name for your item.","breadcrumb":{"@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/#primaryimage","url":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/12\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-4.png","contentUrl":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/12\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-4.png","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/your-product-title\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Seller University","item":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/"},{"@type":"ListItem","position":2,"name":"Finding Your Best Product Title"}]},{"@type":"WebSite","@id":"http:\/\/10.248.84.37:8080\/en\/#website","url":"http:\/\/10.248.84.37:8080\/en\/","name":"Coupang Marketplace","description":"Sell in Korea with Coupang","publisher":{"@id":"http:\/\/10.248.84.37:8080\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/10.248.84.37:8080\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/10.248.84.37:8080\/en\/#organization","name":"Coupang","url":"http:\/\/10.248.84.37:8080\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/","url":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png","contentUrl":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png","width":350,"height":82,"caption":"Coupang"},"image":{"@id":"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/","https:\/\/www.linkedin.com\/showcase\/coupang-marketplace"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/seller-university\/1305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/seller-university"}],"about":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/types\/seller-university"}],"version-history":[{"count":7,"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/seller-university\/1305\/revisions"}],"predecessor-version":[{"id":2604,"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/seller-university\/1305\/revisions\/2604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/media\/1694"}],"wp:attachment":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/media?parent=1305"}],"wp:term":[{"taxonomy":"seller-university-category","embeddable":true,"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/seller-university-category?post=1305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}