{"id":1703,"date":"2024-01-18T22:06:00","date_gmt":"2024-01-18T13:06:00","guid":{"rendered":"https:\/\/globalsellers.coupang.com\/?post_type=seller-university&#038;p=1703"},"modified":"2024-03-27T10:16:14","modified_gmt":"2024-03-27T01:16:14","slug":"product-ads","status":"publish","type":"seller-university","link":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/","title":{"rendered":"Coupang Product Ads"},"content":{"rendered":"\n<p>When it comes to promoting your items on Coupang,  Product Ads (PA) are one of the most effective tools! Even if you&#8217;re not a marketer, product ads are easy to use and have a variety of options so that they are as simple or as tailored as you need them to be. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/globalsellers.coupang.com\/product-ads-kr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read in Korean (\uad6d\ubb38 \ubc84\uc804)<\/a><\/li><li><a href=\"https:\/\/globalsellers.coupang.com\/product-ads-jp\/\">\u65e5\u672c\u8a9e\u7248\u3092\u78ba\u8a8d\u3059\u308b<\/a><\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">1. What are Product Ads?<\/h5>\n\n\n\n<p>Product Ads are ads that show your products to customers searching for your item with a high likelihood of purchasing. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. What do Product Ads Look Like?<\/h5>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/Productad-1024x699.png\" alt=\"product ad coupang\" class=\"wp-image-1704\" srcset=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/Productad-1024x699.png 1024w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/Productad-300x205.png 300w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/Productad-768x524.png 768w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/Productad.png 1110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">3. Where are Product Ads shown?<\/h5>\n\n\n\n<p>PA are shown in the search results, product information pages and the main pages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"982\" height=\"325\" src=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/CBC79A2D-F5F8-4D41-86BC-CBD790277334_4_5005_c.jpeg\" alt=\"product ad coupang\" class=\"wp-image-1705\" srcset=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/CBC79A2D-F5F8-4D41-86BC-CBD790277334_4_5005_c.jpeg 982w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/CBC79A2D-F5F8-4D41-86BC-CBD790277334_4_5005_c-300x99.jpeg 300w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/CBC79A2D-F5F8-4D41-86BC-CBD790277334_4_5005_c-768x254.jpeg 768w\" sizes=\"auto, (max-width: 982px) 100vw, 982px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">4. How will I be charged?<\/h5>\n\n\n\n<p>Another great thing about Coupang PAs is that they are charged on a Pay Per Click (PPC) basis meaning you&#8217;re only charged when someone clicks on your ad.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">5. Any tips?<\/h5>\n\n\n\n<p>Here are a few tips to running an effective PA:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You should allocate a daily budget of at least 30,000 KRW otherwise your ad may run out of funds and lose out on potential impressions.<\/li><li>Run one campaign per product. Don&#8217;t run multiple PA for the same product.<\/li><li>Set an ambitious but appropriate return on advertising spend (ROAS).<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"413\" src=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2024\/03\/image-51.png\" alt=\"\" class=\"wp-image-3154\" srcset=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2024\/03\/image-51.png 743w, https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2024\/03\/image-51-300x167.png 300w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><\/figure><\/div>\n\n\n<p>Need more help? Reach out to our friendly folks at <a href=\"mailto:helpseller_global@coupang.com\">helpseller_global@coupang.com<\/a>.<\/p>\n\n\n\n<p>For more information on PAs, take a look at our <a href=\"https:\/\/acrobat.adobe.com\/link\/review?uri=urn%3Aaaid%3Ascds%3AUS%3A835400b8-e897-3b79-acea-e0fff501c14e\" target=\"_blank\" rel=\"noreferrer noopener\">Coupang PA Guide.<\/a> Don&#8217;t forget to take a look at our other articles on <a href=\"https:\/\/globalsellers.coupang.com\/seller-university\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seller University<\/a> for more tips and tricks on PAs. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to promoting your items on Coupang, Product Ads (PA) are one of the most effective tools!<\/p>\n","protected":false},"featured_media":1724,"template":"","meta":{"footnotes":""},"seller-university-category":[18],"class_list":["post-1703","seller-university","type-seller-university","status-publish","has-post-thumbnail","hentry","seller-university-category-promoting-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coupang Product Ads - Coupang Marketplace<\/title>\n<meta name=\"description\" content=\"Product ads are one of the most effective tools for promoting your products on Coupang! Plus, they&#039;re super easy and affordable to use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coupang Product Ads - Coupang Marketplace\" \/>\n<meta property=\"og:description\" content=\"Product ads are one of the most effective tools for promoting your products on Coupang! Plus, they&#039;re super easy and affordable to use.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Coupang Marketplace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-27T01:16:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-13-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/\",\"url\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/\",\"name\":\"Coupang Product Ads - Coupang Marketplace\",\"isPartOf\":{\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-13-1.png\",\"datePublished\":\"2024-01-18T13:06:00+00:00\",\"dateModified\":\"2024-03-27T01:16:14+00:00\",\"description\":\"Product ads are one of the most effective tools for promoting your products on Coupang! Plus, they're super easy and affordable to use.\",\"breadcrumb\":{\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/#primaryimage\",\"url\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-13-1.png\",\"contentUrl\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-13-1.png\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Seller University\",\"item\":\"https:\/\/globalsellers.coupang.com\/en\/seller-university\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coupang Product Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#website\",\"url\":\"http:\/\/10.248.84.37:8080\/en\/\",\"name\":\"Coupang Marketplace\",\"description\":\"Sell in Korea with Coupang\",\"publisher\":{\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/10.248.84.37:8080\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#organization\",\"name\":\"Coupang\",\"url\":\"http:\/\/10.248.84.37:8080\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png\",\"contentUrl\":\"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png\",\"width\":350,\"height\":82,\"caption\":\"Coupang\"},\"image\":{\"@id\":\"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/\",\"https:\/\/www.linkedin.com\/showcase\/coupang-marketplace\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coupang Product Ads - Coupang Marketplace","description":"Product ads are one of the most effective tools for promoting your products on Coupang! Plus, they're super easy and affordable to use.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/","og_locale":"en_US","og_type":"article","og_title":"Coupang Product Ads - Coupang Marketplace","og_description":"Product ads are one of the most effective tools for promoting your products on Coupang! Plus, they're super easy and affordable to use.","og_url":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/","og_site_name":"Coupang Marketplace","article_publisher":"https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/","article_modified_time":"2024-03-27T01:16:14+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-13-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/","url":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/","name":"Coupang Product Ads - Coupang Marketplace","isPartOf":{"@id":"http:\/\/10.248.84.37:8080\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/#primaryimage"},"image":{"@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-13-1.png","datePublished":"2024-01-18T13:06:00+00:00","dateModified":"2024-03-27T01:16:14+00:00","description":"Product ads are one of the most effective tools for promoting your products on Coupang! Plus, they're super easy and affordable to use.","breadcrumb":{"@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/#primaryimage","url":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-13-1.png","contentUrl":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2022\/01\/GS3-Website-Seller-University-What-is-Coupang-Marketplace-2000-x-2000-px-1200-x-1000-px-1200-x-870-px-1200-x-800-px-13-1.png","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/product-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Seller University","item":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/"},{"@type":"ListItem","position":2,"name":"Coupang Product Ads"}]},{"@type":"WebSite","@id":"http:\/\/10.248.84.37:8080\/en\/#website","url":"http:\/\/10.248.84.37:8080\/en\/","name":"Coupang Marketplace","description":"Sell in Korea with Coupang","publisher":{"@id":"http:\/\/10.248.84.37:8080\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/10.248.84.37:8080\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/10.248.84.37:8080\/en\/#organization","name":"Coupang","url":"http:\/\/10.248.84.37:8080\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/","url":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png","contentUrl":"https:\/\/globalsellers.coupang.com\/wp-content\/uploads\/2021\/10\/coupang_logo.png","width":350,"height":82,"caption":"Coupang"},"image":{"@id":"http:\/\/10.248.84.37:8080\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CoupangGlobalMarketplace\/","https:\/\/www.linkedin.com\/showcase\/coupang-marketplace"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/seller-university\/1703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/seller-university"}],"about":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/types\/seller-university"}],"version-history":[{"count":14,"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/seller-university\/1703\/revisions"}],"predecessor-version":[{"id":3172,"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/seller-university\/1703\/revisions\/3172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/media\/1724"}],"wp:attachment":[{"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/media?parent=1703"}],"wp:term":[{"taxonomy":"seller-university-category","embeddable":true,"href":"https:\/\/globalsellers.coupang.com\/en\/wp-json\/wp\/v2\/seller-university-category?post=1703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}