{"id":2788,"date":"2023-08-23T06:10:19","date_gmt":"2023-08-22T21:10:19","guid":{"rendered":"https:\/\/globalsellers.coupang.com\/?post_type=seller-university&p=2788"},"modified":"2024-03-02T06:58:14","modified_gmt":"2024-03-01T21:58:14","slug":"selling-beauty-and-skincare-in-korea","status":"publish","type":"seller-university","link":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/selling-beauty-and-skincare-in-korea\/","title":{"rendered":"Selling Beauty and Skincare in Korea"},"content":{"rendered":"\n

Selling Beauty and Skincare Products on Coupang <\/p>\n\n\n\n

Have you ever been curious about business opportunities in Korea? Selling your products to the Korean market can be extremely profitable and can increase your loyal customer base. With approximately 19 million customers shopping for their everyday needs, listing your items on Coupang is a logical step for any seller who wants to give their items the best chance for sales success in Korea. Korea is also the 4th largest e-Commerce market after China, the US, & UK.  For more information on the Korean market, take a look at our article: Korean E-Commerce at a Glance. <\/a><\/p>\n\n\n\n

If you are a seller that specializes in beauty and skincare, expanding to Korea and selling on Coupang is the perfect next step for you. In fact, in 2022, total imports of global cosmetics into Korea were valued at USD 1.5 billion. On a country-by-country basi<\/a>s, France (USD 453 million) was the largest exporter to Korea, followed by the United States (USD 345 million) and Japan (USD 257 million). According to the Korea Customs Service statistics, of these cosmetic imports, close to half of the imports are for skincare cosmetics. Haircare products come in 2nd at 15%, 14% for makeup cosmetics, and 11% for perfumes. Foreign cosmetic brands such as Dior, Yves Saint Laurent, Chanel, Estee Lauder, and L\u2019oreal have greatly succeeded in South Korea. This is unlikely to change moving forward. <\/p>\n\n\n\n

You may wonder, why are skincare and beauty products so popular in South Korea? South Korea has a unique and distinct culture when it comes to beauty standards, where there is a strong emphasis on clear and radiant skin, which leads to a high demand for skincare products that can help you achieve flawless skin. The popularized Korean skincare routine involves multiple steps, typically ranging from 7-12, depending on the individual\u2019s needs. These steps include cleansing, toning, moisturizing, and applying serums and masks. The need for multiple steps and different products leads to a large opportunity for sellers. Because of the popularity and use of many beauty and skincare brands, the Korean beauty market can be extremely competitive, and it is important that sellers know how to market their products\u2019 brand and value proposition carefully to succeed in the ever-growing market.  <\/p>\n\n\n\n

2023 is seeing several popular skincare and makeup trends take over Korea\u2019s beauty scene. Clean beauty, or makeup looks made from cosmetics and skincare products that are free from harmful chemicals such as parabens, phthalates, sulfates, and synthetic fragrances, has quickly become a top beauty trend across the country<\/a> Popular brands across the globe have invested in creating clean beauty products and sections on their websites and stores.  Another popular beauty trend in Korea is the dewy makeup and no-makeup look, which includes having very moisturized and shiny skin, as well as natural and light makeup. The top three Korean beauty trends by subcategories include clean\/vegan beauty, derma cosmetics, and organic\/natural cosmetics.  <\/p>\n\n\n\n

Trend and keyword reports have seen high search volumes regarding sunscreen, eyelash nutritional supplements, hair removal cream, dandruff shampoo, and moisture supplementation products such as moisture cream, hand cream, cica cream, and eye cream.  <\/p>\n\n\n\n

Trending keywords include:  <\/p>\n\n\n\n