{"id":2923,"date":"2023-12-22T04:07:34","date_gmt":"2023-12-21T19:07:34","guid":{"rendered":"https:\/\/globalsellers.coupang.com\/?post_type=seller-university&#038;p=2923"},"modified":"2024-03-02T06:57:02","modified_gmt":"2024-03-01T21:57:02","slug":"winter-shopping-trends-on-coupang","status":"publish","type":"seller-university","link":"https:\/\/globalsellers.coupang.com\/en\/seller-university\/winter-shopping-trends-on-coupang\/","title":{"rendered":"Winter Shopping Trends on Coupang"},"content":{"rendered":"\n<p>Are you curious about the most popular winter items and trends on Coupang? Look no further! Coupang Marketplace sees recurring seasonal trends across our 20 million customers shopping for their everyday needs, and winter is no exception. &nbsp;<\/p>\n\n\n\n<p>Winters in South Korea consist of cold and dry temperatures, accompanied by a good amount of snowfall. With a large percentage of the Korean population walking and using public transportation on a daily basis, staying warm while getting to work or transferring between the bus and the subway is a must. In fact, <a href=\"https:\/\/www.statista.com\/statistics\/1044894\/south-korea-mode-of-transport-for-commuting-to-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">nearly 55% of the Korean population<\/a> says that they use public transportation to commute to work, and 44% said that their average commute time is between 30 minutes to an hour.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Trending products and keywords across Coupang are consistent with the need to stay warm and cozy. During the months of December, January, and February, themes like staying warm in the cold weather, prepping for the holiday season, winter fashion, and New Year\u2019s preparations are extremely popular among consumers. Hashtags, including #Vacation, #YearEndParty, #WinterSnack, #Cold, and #Resolutions, increase in usage during the winter, giving an indication of what Korean consumers are focusing on shopping for <a href=\"https:\/\/trends.google.com\/trends\/explore?date=2022-12-01%202022-12-31&amp;geo=KR&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">(Data Source: Google Trends).<\/a>&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Trending keywords by category include:&nbsp;<\/p>\n\n\n\n<p>Fashion&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Long padded jacket&nbsp;<\/li><li>Short padded jacket&nbsp;<\/li><li>Padding&nbsp;<\/li><li>Heat Teach (UNIQLO product line)&nbsp;<\/li><li>Jogger pants&nbsp;<\/li><li>Tweed jacket&nbsp;<\/li><li>Oversized sweatshirt&nbsp;<\/li><li>Fleece-lined jacket&nbsp;<\/li><li>Cardigan&nbsp;<\/li><li>Trench coat&nbsp;<\/li><\/ul>\n\n\n\n<p>Beauty&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mask pack&nbsp;<\/li><li>Sunscreen&nbsp;<\/li><li>Moisturizing hand cream&nbsp;&nbsp;<\/li><li>Lip balm&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>Consumer Electronics\/ Digital&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Heater&nbsp;<\/li><li>Height adjustable heater&nbsp;<\/li><li>Lint remover&nbsp;<\/li><li>Foot warmer&nbsp;<\/li><li>Mini humidifier&nbsp;<\/li><li>Ultrasonic humidifier&nbsp;<\/li><li>Vacuum cleaner&nbsp;<\/li><\/ul>\n\n\n\n<p>Sports\/ Leisure&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Snow sled&nbsp;<\/li><li>Kid&#8217;s boots&nbsp;<\/li><li>Cold protection mask&nbsp;<\/li><li>Pocket hot pack&nbsp;<\/li><li>Mini hot pack&nbsp;<\/li><li>Heating gloves&nbsp;<\/li><li>Ski gloves&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Christmas Celebration:&nbsp;<\/h3>\n\n\n\n<p>During the month of December, themes surrounding fantastic holidays, Christmas presents and parties, the shopping season, and preparing for the Lunar New Year are popular among consumers. Events and promotions around the holiday season often focus on popular gifts for lovers and friends for Christmas, as well as toys for children, Christmas decorations for the perfect holiday party, and gift sets to be prepared for the New Year\u2019s and Lunar New Year\u2019s celebrations.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Categories often highlighted in these promotional events include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Toys&nbsp;<\/li><li>Home appliances&nbsp;<ul><li>Steamer&nbsp;<\/li><li>Waffle iron&nbsp;<\/li><li>Electrical heater&nbsp;<\/li><li>Thermos&nbsp;&nbsp;<\/li><\/ul><\/li><li>Travel essentials&nbsp;&nbsp;<\/li><li>Health food&nbsp;<ul><li>Vitamins&nbsp;<\/li><\/ul><\/li><li>Beauty&nbsp;&nbsp;<\/li><li>Sports and Leisure&nbsp;<ul><li>Hot Packs&nbsp;<\/li><li>Sleds&nbsp;<\/li><li>Ski gloves&nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>The Christmas season also brings a change in trending search terms and topics. Some of the most popular Google search terms used in December cover keywords related to the years-end, New Year\u2019s holidays, and Christmas. More specifically, keywords such as \u201cChristmas Greeting\u201d, \u201cWinter Solstice\u201d, \u201cChristmas Cake\u201d, \u201cChristmas Tree\u201d, and \u201cChristmas Date\u201d (<a href=\"https:\/\/trends.google.com\/trends\/explore?date=2022-12-01%202022-12-31&amp;geo=KR&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Data Source: Google Trends<\/a>) trend during this time. Data from Naver Labs also indicates that there are increased searches of \u201cChristmas Cookie\u201d, \u201cChristmas Cake\u201d, \u201cChristmas Snack\u201d, and \u201cChristmas Garland\u201d during December <a href=\"https:\/\/datalab.naver.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">(Data Source: Naver DataLab).<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Years Preparation:&nbsp;&nbsp;<\/h3>\n\n\n\n<p>At the end of December and throughout January and February, themes reflecting on the passing holidays, winter vacation, preparing for the New Year and New Year\u2019s resolutions, and Lunar New Year are very common. The main focus of these promotional events is often the upcoming Lunar New Year celebration.&nbsp;<\/p>\n\n\n\n<p>Categories often highlighted in these promotional events include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Stationary&nbsp;&nbsp;<ul><li>New Year\u2019s calendars&nbsp;<\/li><li>Planners&nbsp;<\/li><\/ul><\/li><li>Snack&nbsp;<ul><li>Lunar New Year gift set\/ snack set&nbsp;<\/li><li>Handmade chocolate&nbsp;<\/li><li>Coin chocolates&nbsp;<\/li><\/ul><ul><li>Fruit gift set&nbsp;<\/li><\/ul><\/li><li>Life\/ Health&nbsp;<ul><li>Diet foods&nbsp;<\/li><li>Dietary supplements&nbsp;<\/li><li>Massagers as gifts&nbsp;<\/li><\/ul><\/li><li>Gift Sets&nbsp;<ul><li>Gift sets of all categories (Beauty, household products, food)&nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>The New Year\u2019s and Lunar New Year\u2019s holidays bring with them their own set of trending search terms and topics. Some of the most popular Google search terms cover keywords related to ritual food and supplies, holiday food, respecting elders, New Year\u2019s resolutions, and weight loss. More specifically, keywords such as \u201cNew Year\u201d, \u201cRitual\u201d, \u201cLunar New Year\u201d, \u201cCalorie\u201d, \u201cCleaning\u201d, \u201cTraveling\u201d, \u201cTraveling to Japan\u201d, and \u201cGift Set\u201d <a href=\"https:\/\/trends.google.com\/trends\/explore?date=2022-12-31%202023-01-31&amp;geo=KR&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">(Data Source: Google Trends)<\/a> trend during this time. Data from Naver Labs also indicates that there are increased searches of \u201cGift Set\u201d, \u201cSeollal Gift Set\u201d, \u201cNew Year Money Envelopes\u201d, and \u201cDiet\u201d <a href=\"https:\/\/datalab.naver.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">(Data Source: Naver DataLab).<\/a>&nbsp;<\/p>\n\n\n\n<p>For more information on seasonal product trends, make sure to check out our other articles highlighting the popular products and categories in Korea during the <a href=\"https:\/\/globalsellers.coupang.com\/seller-university\/koreansummershoppingtrends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Summer<\/a> and <a href=\"https:\/\/globalsellers.coupang.com\/seller-university\/monsoonseason\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monsoon<\/a> seasons.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you curious about the most popular winter items and trends on Coupang? Look no further! Coupang Marketplace sees recurring seasonal trends across our 20 million customers shopping for their everyday needs, and winter is no exception. &nbsp; Winters in South Korea consist of cold and dry temperatures, accompanied by a good amount of snowfall. [&hellip;]<\/p>\n","protected":false},"featured_media":2919,"template":"","meta":{"footnotes":""},"seller-university-category":[72],"class_list":["post-2923","seller-university","type-seller-university","status-publish","has-post-thumbnail","hentry","seller-university-category-product-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Winter Shopping Trends on Coupang - Coupang Marketplace<\/title>\n<meta name=\"description\" content=\"Curious about Winter Shopping Trends in Coupang? 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