10 Tips to Be a Top Coupang Seller in 2023

Need tips on how to be a pro Coupang seller? Here’s what you need to know for 2023 to be the best seller possible!

1. Enable Automatic Pricing

Reduce the time spent on monitoring your prices and increase your sales with Coupang’s handy Automatic Pricing tool. The Automatic Pricing tool can help you achieve the “Item Winner” status with the highest price possible. You can set up minimum and maximum prices within which the Automatic Pricing tool will determine the most appropriate price. Turn it on and off any time you please! 

2. Promote Your Products

Don’t forget that one of Coupang’s advantages is its formidable customer base with up to 18 million monthly active users. Make sure you’re getting your product in front of as many of these customers as possible by using product ads to increase exposure among customers who are most likely to purchase your item. Find out more about setting up product ads here. Another way to promote your items is by participating in Coupang’s free exposure campaigns. If you’re interested, contact us here! 

3. Optimize Your Search Keywords

Along with product category, title and purchase option, keywords help your product to be searchable by customers on Coupang. How do you find the most appropriate keywords? Auto-complete is a great way to check your options. Type your item into Coupang (e.g., t-shirt) and see what are the options that come up at the top. 

For some other keywords to include, consider the material, shape, brand, high level product type (ex. sneakers, cell phone), a special feature (e.g., non-stick), usage or style (e.g., plaid), and include the English brand name (assuming you have already entered the brand name in Korean).  

4. Remove Poor Keywords

Helpful keywords are great for your product’s searchability but here are some don’ts!  

• Don’t use brands that are not your product brand;  
• Don’t include unrelated keywords; 
• Don’t include ‘/’; and  
• Don’t include any information regarding shipping or delivery as part of your keywords 

5. List a Diverse Range of Products

Listing a variety of items is always advantageous as it will help you to identify which products sell better with Coupang customers. It can also help weather any changes in trends, seasons and situations.  

6. Try Different Combinations for the Same Product

It’s good to test out various combinations of the same product to find out what your customer wants – for example, do they prefer a 24-pack or a 48-pack? Listing more options will help you to better understand the Coupang customer and boost your sales. 

7. Discount Coupons Can Go a Long Way

Whether you’re a new or established seller, discount coupons can be a wonderful way to increase your sales. There are various types of discount coupons, which you can read about more here.  

8. Off-platform Marketing 

If your product isn’t exactly a household name, it’s useful to do some marketing on social media to increase brand awareness. You can start with Instagram, Naver, Facebook or Youtube, depending on your product and target demographic. 

9. Keep On Top of Your Seller Score

Your seller score matters. Whether it’s keeping to your shipment times or being responsive with your customers, seller score is important! Learn more here. 

10. Pay attention to Intellectual Property Rights

Like your seller score, make sure you are abiding by intellectual property laws so that you can avoid your product listing being put on hold or any other interference with your business. For more information, read up on IPR here. 

This post contains express and implied forward-looking statements, which are not historical facts and are instead based on current expectations, estimates and beliefs of Coupang, Inc. (collectively with its subsidiaries and affiliates, “Coupang,” “we,” “our” or “us”). The accuracy of such statements involves risks and uncertainties and depends upon future events, including those that may be beyond our control, and actual results may differ materially and adversely from those anticipated or implied by such statements. Any forward-looking statements included herein speak only as of the date hereof and, except as required by law, Coupang assumes no obligation, and expressly disclaims any obligation, to update or otherwise revise any of such forward-looking statements to reflect subsequent events or circumstances.