We understand that running a business is hard work and that every Coupang seller strives to achieve best practice. To make life a little easier, this page is dedicated to keeping you across all the rules and policies you need to know.
Intellectual Property Rights Policy At Coupang, we take Intellectual Property Rights (IPR) seriously and appreciate our sellers who work hard to comply with the law and Coupang policies. Repeated instances of IPR violations can result in account suspension and other penalties for sellers, so please take a moment to review this important information on IPR. This policy provides a general overview […]
Coupang enforces a zero-tolerance policy against counterfeit products. Enforcement is not limited to infringing listings and may include suspension of seller accounts. All sellers on Coupang are strictly prohibited from selling counterfeit merchandise, either directly or indirectly. If counterfeit activities are detected, actions such as suspension of product sales and seller accounts, and withholding of […]
1. Policy Statement Coupang’s mission is to revolutionize everyday life by reimagining commerce experiences to wow customers. This is driven by innovation across all operations, with the protection of intellectual property rights and prevention of infringement at its core. Accordingly, Coupang has implemented preemptive, proactive, and reactive measures to detect attempts to sell infringing merchandise. […]
If you want to sell to Korea, you need to adhere to the regulations. Otherwise, there may be penalties and your product listing and/or seller account may be suspended. Here is a list of useful resources for you to check out: Food Products Prohibited ingredients in food products for online sale (Please set to English […]
Here are some guidelines advising on which products are exempt from KC.
Every Coupang Seller should read up on Korea Certification (KC) guildelines before listing any products. Failure to adhere to these guidelines can result in products being de-listed as well as other penalties so please read this page carefully.
Before listing your products, please refer to this comprehensive list of banned or restricted items.
As a part of the Coupang seller community, it’s important to adhere to the seller code of conduct, which outlines seller best practice. Please read the rules carefully.
