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Rules & Policies

We understand that running a business is hard work and that every Coupang seller strives to achieve best practice. To make life a little easier, this page is dedicated to keeping you across all the rules and policies you need to know.

Guidelines on Appeal Documents for Verification of Distribution Routes
Guidelines on Appeal Documents for Verification of Distribution Routes

If you receive a request to verify distribution routes, please follow these steps to submit your documents. Step 1: Prepare the documents for submission Please prepare required documents per seller type ■ Common standards for documents submission– Issuance Date: Within 6 months– File format: Recognizable images (JPG, PNG, JPEG, etc.) or PDF (other large files […]

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Marketplace Prohibited Activities Guidelines (For Sellers) 
Marketplace Prohibited Activities Guidelines (For Sellers) 

Coupang prioritizes maintaining a fair, safe, and trustworthy marketplace. This guideline clearly defines seller behaviors considered malicious and in violation of laws or terms, aiming to protect customers, sellers, and the entire Coupang marketplace. Sellers must always comply with this guideline.  Prohibited Seller Conduct  Coupang prohibits the following categories of seller behavior. The examples provided […]

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Intellectual Property Seller Guidelines
Intellectual Property Seller Guidelines

Intellectual Property Rights Policy At Coupang, we take Intellectual Property Rights (IPR) seriously and appreciate our sellers who work hard to comply with the law and Coupang policies. Repeated instances of IPR violations can result in account suspension and other penalties for sellers, so please take a moment to review this important information on IPR.  This policy provides a general overview […]

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Coupang Anti-Counterfeit Policy
Coupang Anti-Counterfeit Policy

Coupang enforces a zero-tolerance policy against counterfeit products. Enforcement is not limited to infringing listings and may include suspension of seller accounts.  All sellers on Coupang are strictly prohibited from selling counterfeit merchandise, either directly or indirectly. If counterfeit activities are detected, actions such as suspension of product sales and seller accounts, and withholding of […]

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Coupang Intellectual Property Protection Policy  
Coupang Intellectual Property Protection Policy  

1. Policy Statement  Coupang’s mission is to revolutionize everyday life by reimagining commerce experiences to wow customers.  This is driven by innovation across all operations, with the protection of intellectual property rights and prevention of infringement at its core.  Accordingly, Coupang has implemented preemptive, proactive, and reactive measures to detect attempts to sell infringing merchandise. […]

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Resources on Korean Regulations
Resources on Korean Regulations

If you want to sell to Korea, you need to adhere to the regulations. Otherwise, there may be penalties and your product listing and/or seller account may be suspended. Here is a list of useful resources for you to check out: Food Products Prohibited ingredients in food products for online sale (Please set to English […]

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Korea Certification (KC) Exempt Items for Global Sellers
Korea Certification (KC) Exempt Items for Global Sellers

Here are some guidelines advising on which products are exempt from KC.

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KC Guidelines for Coupang Global Sellers
KC Guidelines for Coupang Global Sellers

Every Coupang Seller should read up on Korea Certification (KC) guildelines before listing any products. Failure to adhere to these guidelines can result in products being de-listed as well as other penalties so please read this page carefully.

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Restricted Products
Restricted Products

Before listing your products, please refer to this comprehensive list of banned or restricted items.

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Seller Code of Conduct
Seller Code of Conduct

As a part of the Coupang seller community, it’s important to adhere to the seller code of conduct, which outlines seller best practice. Please read the rules carefully.

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Need Help With a Rule or Policy?

Following the rules and policies is an important part of managing your business. If you're confused by any of the content presented on this page, please reach out! If you have any questions, you can always email helpseller_global@coupang.com.

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