16 years ago, Elisha Ko moved to the US in search of new challenges and to chase that famed American dream. Happily, she found it – by selling into Korea with Coupang!
Elisha had always harboured a passion for work that crossed borders. Previously, she had worked for an airline before pursuing her dream. When she set off for the United States, she decided to marry that with her other love – American health products. In 2019, Elisha discovered Coupang and decided to sign up as a global seller to Korea, opening her very own Coupang store, KY Trading. Within one month on Coupang, Elisha saw her sales revenue increase by 3,874%.
Coupang’s market penetration has been a keystone for KY Trading’s exposure in Korea. With Coupang’s impressive customer base and KY Trading’s competitive pricing, it’s no surprise that the business has seen great success on the service. Coupang’s responsiveness to both customer and seller needs has been the cherry on top as Elisha notes that ease of communication with both customers and support has made her life that much easier!
KY Trading’s listings have widened to include not only vitamins, but protein powders and lifestyle goods. As her business evolves on Coupang, Elisha plans on introducing KY Trading’s own brand and high-quality product range in the future.
