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Rules & Policies

We understand that running a business is hard work and that every Coupang seller strives to achieve best practice. To make life a little easier, this page is dedicated to keeping you across all the rules and policies you need to know.

Resources on Korean Regulations
Resources on Korean Regulations

If you want to sell to Korea, you need to adhere to the regulations. Otherwise, there may be penalties and your product listing and/or seller account may be suspended. Here is a list of useful resources for you to check out: Food Products Prohibited ingredients in food products for online sale (Please set to English […]

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Korea Certification (KC) Exempt Items for Global Sellers
Korea Certification (KC) Exempt Items for Global Sellers

Here are some guidelines advising on which products are exempt from KC.

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KC Guidelines for Coupang Global Sellers
KC Guidelines for Coupang Global Sellers

Every Coupang Seller should read up on Korea Certification (KC) guildelines before listing any products. Failure to adhere to these guidelines can result in products being de-listed as well as other penalties so please read this page carefully.

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Anti-Counterfeiting Seller Guidelines
Anti-Counterfeiting Seller Guidelines

The sale of counterfeit products and/or products infringing third party intellectual property rights (IPR) on any of Coupang’s marketplace is strictly prohibited. Failure to abide by these guidelines may result in loss of selling privileges, and/or funds being withheld. It is each seller’s responsibility to list and fulfill only genuine products. Examples of prohibited products […]

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Restricted Products
Restricted Products

Before listing your products, please refer to this comprehensive list of banned or restricted items.

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Seller Code of Conduct
Seller Code of Conduct

As a part of the Coupang seller community, it’s important to adhere to the seller code of conduct, which outlines seller best practice. Please read the rules carefully.

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Need Help With a Rule or Policy?

Following the rules and policies is an important part of managing your business. If you're confused by any of the content presented on this page, please reach out! If you have any questions, you can always email helpseller_global@coupang.com.

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