All global sellers are expected to adhere to the following policies when listing products on Coupang. Seller offenses and prohibited content can result in suspension of your Coupang seller account.
Seller Code of Conduct
This policy requires that sellers act fairly and honestly on Coupang to ensure a safe buying and selling experience. All sellers must:
- Provide accurate information to Coupang and our customers at all times
- Act fairly and not misuse Coupang’s features or services
- Not attempt to damage or abuse another Seller, their listings or ratings
- Not attempt to influence customers’ ratings, feedback, and reviews
- Not send unsolicited or inappropriate communications to customers
- Not contact customers except through Buyer-Seller Messaging
- Not attempt to circumvent the Coupang sales process
- Not operate more than one selling account on Coupang without a legitimate business need
Violating the Code of Conduct or any other Coupang policies may result in actions against your account, such as cancellation of listings, suspension or forfeiture of payments, and removal of selling privileges. More details about these policies are below.
Accurate Information
You must provide accurate information to Coupang and our customers, and update the information if it changes. For example, this means that you must use a business name that accurately identifies your business and list your products in the correct category.
In addition, under the Korean law, The Act on the Consumer Protection in Electronic Commerce, etc, you, a seller must provide a valid contact number.
Acting Fairly
You must act fairly and lawfully and may not misuse any service provided by Coupang. Examples of unfair activities include:
- Providing misleading or inappropriate information to Coupang or our customers, such as by creating multiple detail pages for the same product or posting offensive product images
- Manipulating sales rank (such as by accepting fake orders or orders that you have paid for) or making claims about sales rank in product titles or descriptions
- Attempting to increase the price of a product after an order is confirmed
- Attempting to increase the price of a product after an order is confirmed
- Attempting to damage another Seller, their listings or ratings
- Allowing other people to act on your behalf in a way that violates Coupang’s policies or your agreement with Coupang
Ratings, Feedback, and Reviews
You may not attempt to influence or inflate customers’ ratings, feedback, and reviews. You may request feedback and reviews from your own customers in a neutral manner, but may not:
- Pay for or offer an incentive (such as coupons or free products) in exchange for providing or removing feedback or reviews
- Ask customers to write only positive reviews or ask them to remove or change a review
- Solicit reviews only from customers who had a positive experience
- Review your own products or a competitors’ products
Communications
You may not send unsolicited or inappropriate messages to customers. All communications to customers must be necessary for fulfilling the order or providing customer services. Marketing or advertising communications are prohibited.
Customer Information
If you receive customer information such as addresses or phone numbers to fulfill orders, you may use that information only to fulfill orders. You may not use customer information to contact customers except for fulfilling orders or share it with any third-party. If you send advertising e-mails and so forth to customers by collecting, selling, distributing, using customers’ personal information provided at the time of sales without the consent of the customers, you will be punished for violating “The Act on Promotion of Information and Communications Network Utilization and Information Protection, etc.” of Korea.
Circumventing the Sales Process
You may not attempt to circumvent the Coupang sales process or divert Coupang customers to another website. This means that you may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere.