Attention cross-border sellers – if you’re not selling on Coupang, we’ve got your next new year’s resolution. And this is one you’ll want to keep.
While 2021 continues to present new curveballs, many are looking to 2022 and setting goals. For global sellers, we’ve got an easy one – sign up for selling on Coupang and make your foray into Korean e-commerce! Here are 5 reasons why.
1) Korea is the World’s 4th Largest E-Commerce Market & Keeps Growing
Firstly, Korea is the world’s fourth largest e-commerce market so on sheer size alone, this is an opportunity not to be missed. In addition, it’s also one of the fastest growing markets for online retail and has shown consistent growth YoY. In fact, Korea’s appetite for online cross-border purchases continues to grow with the latest KOSIS data showing that the total volume purchased in 2021 is set to surpass that of 2020 (over 4 trillion KRW or approx. 3.4 billion USD) by 12%. This demonstrates that there are plenty of opportunities for international businesses of all sizes to join this lucrative market. Fashion and food (including health supplements) comprise the bulk of these purchases and are also some of fastest growing product categories in 2021.
2) Coupang is Korea’s Most Used Retail App
Now, we come to the next question – why Coupang? Well, we have over 18 million active users and we’re the most used retail app in Korea across all major age groups. This is significant given over 72% of online sales revenue in Korea occur is generated via mobile purchases.
Coupang strives to wow the customer at every stage of their journey and this is why we have been able to achieve such an impressive market penetration. As a cross-border seller, you want to know your products will get in front of as many eyeballs as possible every step of the way, and at Coupang, we always deliver.
3) 1-1 Seller Support
A large customer base is only one of many advantages to choosing Coupang – we also make sure you’re looked after. Entering a new marketplace and country can be daunting, but our multi-lingual support team are here to walk you through the process, providing 1-1 service where needed. The way we see it, we’re building the future of e-commerce with you.
4) SMB-Friendly
If you’re a smaller business, don’t fret – 80% of Coupang’s businesses are SMBs and this year in Q2, they achieved a whopping 87% increase in sales YoY. While the pandemic has hit smaller businesses particularly hard, Coupang is proud that so many of its SMB sellers have been able to not only weather this storm but flourish in a difficult time. Sellers like apparel business owner Hong Seo Jun have been astonished by the success they’ve seen on the service with Hong seeing his sales revenue hit 100,000,000 KRW within 3 months. Of course, we’re not wasting a second to ensure 2022 delivers even more opportunities to our smaller businesses who work tirelessly to wow every Coupang customer.
5) Signing Up is Simple & Free!
Need more reasons to choose Coupang? How about zero sign up fees? Coupang doesn’t charge a thing until you actually start making sales and only then will you when you will be charged a commission rate dependent on your product category.
In short, if you’re a global seller, here’s your 2022 new year’s resolution: sell into the world’s 4th largest e-commerce market on its most used app with zero registration fees and 1-1 seller support. Trust us, selling on Coupang is easier than quitting chocolate and will beef up your wallet rather than your waistline. Go on, take your first step.
