Coupang’s Global Marketplace team recently participated in the Australian F&B Showcase 2026, hosted by Austrade at the Shilla Hotel in Seoul.
This business‑matching event brought together leading Australian food and beverage exporters across key categories—including packaged foods, dairy, meat, gourmet products, beverages, and wine & spirits.

Our team had the opportunity to:
• Meet with 20+ Australian suppliers with strong cross‑border e‑commerce potential
• Explore opportunities to bring more high‑quality Australian F&B products to customers in Korea
• Strengthen relationships with Australian state government trade agencies
• Collaborate with Austrade and exporters to identify future partnership and category‑expansion opportunities
• Secure a shortlist of promising brands for onboarding and follow‑up discussions

We look forward to expanding our global assortment and delivering even more exceptional international products to our customers. A warm thank‑you to Austrade – Australian Embassy in Korea, Trade and Investment Commission for organizing this valuable event.