“Thanks to our success on Coupang, our team is more united than ever in delivering happiness to our customers. Every meaningful purchase, whether for loved ones or oneself, makes our journey all the more rewarding,” says JunWoo Ryu, founder of MITSUYA.
From Exporter to E-Commerce Pioneer
Founded in Japan, MITSUYA CO., LTD. began as a company exporting Japanese automobiles, auto parts, and motorcycles globally. Over time, customer demand led the company to expand into international sales of Japanese consumer goods. In 2007, the company launched full-scale overseas direct purchasing service. While exploring new sales channels, MITSUYA discovered Coupang, and the journey into Korea’s vibrant e-commerce landscape began.
“Thanks to Coupang’s powerful advertising capabilities, we now sell not only popular Japanese products but also items that were once exclusive to Japan,” says JunWoo Ryu, founder of MITSUYA.
Inspired by Quality, Driven by Culture
MITSUYA’s brand is rooted in Japan’s spirit of craftsmanship and a deep respect for quality. With strong cultural ties between Japan and Korea, the company found it easy to connect with Korean consumers. Their team, which includes many Korean employees, ensures smooth communication and a deep understanding of local preferences, making their customer service stand out.
Why Korea, Why Coupang?
As a Korean himself, JunWoo Ryu saw the potential in Korea’s adventurous and trend-sensitive consumers. Encouraged by friends, family, and employees, he joined Coupang, and it quickly became the company’s largest sales channel in Korea, accounting for over 60–70% of their Korean revenue.
“Initially, we hoped Coupang would contribute a portion of our sales. But within a few years, it far exceeded our expectations. Looking back, I believe it was one of the best decisions we ever made,” says JunWoo Ryu.
Record-Breaking Growth in 2024
In 2024, MITSUYA achieved remarkable growth on Coupang. Sales exceeded 1.8 billion KRW, marking a 112% year-over-year increase; over 45,000 units sold, a 174% increase compared to the previous year. This performance highlights the brand’s impressive sales growth and the effectiveness of its tailored strategies for Korean consumers.
“Thanks to our success on Coupang, our team is more united than ever in delivering happiness to our customers. Every meaningful purchase, whether for loved ones or oneself, makes our journey all the more rewarding,” says JunWoo Ryu.
Navigating Challenges with Coupang’s Support
Entering Korea came with unique challenges, especially regarding customer service expectations and delivery speed. Coupang’s Seller Help Center played a key role in helping MITSUYA navigate these hurdles, offering support in resolving issues and improving the customer experience.
Adapting to Korean Trends
MITSUYA stays agile by quickly sourcing products trending on Korean social media and YouTube. Their proactive approach, combined with Coupang’s free exposure promotion system and participation in the various marketing programs, has led to significant sales growth.
“Korean customers are rational, trend-sensitive, and expect fast, accurate delivery. Understanding these traits motivates our team to keep improving,” says JunWoo Ryu.
A Story That Stays with Us
One of the most touching moments came from an elderly customer, over 80 years old, who wanted to buy a keyboard for his grandson. Nervous about placing his first overseas order, he called MITSUYA for help. The team guided him through the process, and the heartfelt thank-you message from his grandson remains a cherished memory. Mitsuya is indeed a true embodiment of Coupang’s “Wow the customer” mission.
“Our mission is to deliver the best products to customers quickly, regardless of culture, gender, or age,” says JunWoo Ryu.
Advice to Aspiring Sellers
“What are you waiting for? There’s a Korean saying: ‘Starting is half the battle’ (‘시작이 반이다’). Come start your journey in this little universe called Coupang with us,” says JunWoo Ryu.
