When it comes to business, people often fall into two camps – dreamers and doers. Well, Elisha Ko is the type of seller who dreams big and then does it bigger. In fact, within her first month selling on Coupang, her revenue jumped over 3,800%! Now, 3 years later, she’s celebrating another huge win – launching her own label, Key Supplements.
What is Key Supplements and how did it begin?
Key Supplements offers affordable, effective health products using top quality ingredients. The product of vision, hard work, and some handy Coupang learnings, Key Supplements came about when Elisha, a mother of three children, found herself asking the question, “What should I be giving my kids to ensure they’re happy and healthy?” After all, good health is something we cannot put a price on and yet so often demands a huge price tag. This is where Key Supplements comes in.
How did Elisha grow the idea into a business?
Key Supplements was not created on a sudden whim, but based on the results of two years of working, selling and learning the supplement business Elisha’s Coupang customers have been central to the brand’s development. The more Elisha interacted with them, the more she felt confident that she wasn’t alone in her need for quality, accessibly priced supplements. “The comments, concerns, and needs of my Coupang customers have been an invaluable component of Key Supplements,” notes Elisha. Coupang’s customer base of over 18 million active users gives the e-Commerce service’s sellers a strong competitive edge. Elisha adds, “Coupang customers are also very discerning, which has been helpful for Key”.
What’s in store for Key Supplements?
Working with top researchers, doctors, and healthcare experts, Key Supplements has already developed customer favorites such as vitamins for height growth, green propolis, lung liver support, Turmeric Curcumin, Lutein Plus and Saw Palmetto. Having long understood customers’ desire for simple, natural products, Key Supplements focuses on the power of clean ingredients.
As for the ingredients for her success on Coupang and Key Supplements, Ko will continue to work hard on one component that has proven most important in her journey – the customer. She proudly notes, “Our Coupang customers will continue to be a source of inspiration and I will make sure Key Supplements wows every customer.”
