In October 2025, Coupang Global Marketplace proudly participated in the EU Cross-border E-commerce Forum held in Belgium. Representing the team was Gerald Hoe, Head of Coupang Global Marketplace, who joined global industry leaders, digital innovators, and European suppliers to explore new opportunities in international e-commerce.

As Europe continues to be a strategic priority region for Coupang Global Marketplace, the forum offered a valuable platform to deepen our understanding of the European digital commerce landscape and strengthen relationships with potential partners.
Key Highlights from the Forum
- Expert-led seminars on digital marketing, logistics, AI-driven e-commerce strategies, and regulatory navigation
- A live Q&A with industry leaders and solution providers
- B2B meetings with Walloon suppliers and logistics operators
- Networking lunch and dinner with key stakeholders in the European e-commerce ecosystem

Coupang Global Marketplace is committed to expanding its global presence by partnering with trusted international brands and partners. Events like the EU Cross-border E-commerce Forum are instrumental in identifying new opportunities, understanding regional dynamics, and reinforcing our mission to bring high-quality global products to Korean consumers.
“It was a privilege to represent Coupang and promote Korea as a dynamic and attractive destination for global e-commerce. We’re proud to foster meaningful relationships with European brands and logistics partners, and excited about the opportunities ahead in Belgium and across the region.” – Gerald Hoe, Head of Coupang Global Marketplace.

We extend our sincere thanks to AWEX and all the speakers and organizers for their hospitality and valuable insights. We look forward to continued collaboration with European partners and furthering our presence in the region.
Stay connected with us as we continue to grow our global network and deliver excellence through cross-border commerce.