Coupang enforces a zero-tolerance policy against counterfeit products. Enforcement is not limited to infringing listings and may include suspension of seller accounts.
All sellers on Coupang are strictly prohibited from selling counterfeit merchandise, either directly or indirectly. If counterfeit activities are detected, actions such as suspension of product sales and seller accounts, and withholding of settlement payments may be taken.
Counterfeit Products
For purposes of this policy, examples of counterfeit products include, but are not limited to:
- Products identified as counterfeit by the trademark owner or manufacturer
- Products that mislead or confuse customers regarding their authenticity
- Compatible products listed in a way that misleads customers into believing they are genuine
- Pirated products that infringe on others’ copyrights (e.g., illegal software)
Authentication Requirements
Sellers are required to ensure that their products do not infringe upon any party’s intellectual property rights and must verify the authenticity of their products prior to listing them on Coupang. Coupang may require sellers to provide supporting documentation during the listing process to protect our customers from products that infringe on intellectual property rights.
This may include but is not limited to:
- Purchase invoices or brand authorization certificates issued by the trademark owner
- Customs declarations for imported products
- Business registration certificates or sales permits for specific brands or products
In addition, when listing products in certain categories, sellers may be required to complete additional verification steps.
Reporting Channels
Counterfeit products can be reported through the following channels:
- Owners of intellectual property rights can file a report through our online reporting form.
- If the owner is also a seller on Coupang, they can report through the Seller reporting system [WING > Online Inquiry].
- Customers can report via the product details page through [Product Inquiry> Report],
- or via Customer Service Center (1600-9876) 24 hours a day.