There are three product ad types at Coupang: AI Smart Ads, Sale Optimization Ads, and Manual Bidding Ads. Choose an ad type according to your situation and purpose.
AI Smart Ads
AI Smart Ads analyzes Coupang customer’s demand in real-time, and among the range of products you offer, it picks the best product that many customers are looking for in Coupang, automatically advertises that product, and discovers new products with growth potential.
Pros of AI Smart Ads:
- Automatic selection: automatically selects and advertises products that many customers are looking for in Coupang now
- Quick and easy: conveniently adds many products with a single click
- Simple product discovery: discovers new products to advertise to customers.
- Can expect to grow total sales: if you enter the recommended amount of ROAS, which the ad system recommends.
You may be wondering, how do I utilize AI Smart Ads in a way that sets me up for success? Make sure to check two conditions for successful operations of AI Smart Ads: a budget and ROAS!
For more information on AI Smart Ads, take a look at the Coupang Product Ad Type Guide.
Sales Optimization Ads (Auto-bidding ads)
With the target ratio of the ad revenue (ROAS) Sales Optimization Ad, you can expect stable sales growth. There is no need to think about keywords and bids—just enter the ROAS. The Coupang algorithm automatically optimizes ads so that you can expect efficient campaign operation and sales growth.
Pros of Sales Optimization Ads:
- Stable ad efficiency: considering the target ROAS, ads are optimized so that you can run your ads with stable ROAS.
- Simple and easy registration: without thinking about keywords and bids, the algorithm automatically optimizes and exposes ads.
- Can expect higher sales: if you enter an optimal ROAS, you can expect to maximize sales.
Manual Bidding Ads
You can expose more products and keywords through Manual Bidding Ad. Depending on your strategy, you can expose more focused products and keywords. Increase your advertising efficiency through detailed settings such as bids for each keyword and bids for non-search areas!
Pros of Manual Bidding Ads:
- Keyword-level bidding: by entering bid prices by keyword, you can increase impressions of keywords you want to focus on.
- Recommended bid price function: an optimal bid price most likely to ensure impressions is recommended to save ad operation resources.
- Separate bidding for search and non-searchable areas: Depending on the impression strategy, bid prices can be set separately for search and non-search placements.
