Anti-Counterfeiting Seller Guidelines

The sale of counterfeit products and/or products infringing third party intellectual property rights (IPR) on any of Coupang’s marketplace is strictly prohibited. Failure to abide by these guidelines may result in loss of selling privileges, and/or funds being withheld.

It is each seller’s responsibility to list and fulfill only genuine products.

Examples of prohibited products include, but not limited to:

• bootleg or fake products;
• reproduced and/or pirated copies of content;
• replicated, reproduced, or manufactured products without the rights owners’ consent; and/or
• products that infringe a rights owner’s intellectual property rights

Coupang may request that you provide documentation (such as purchasing invoices) showing the authenticity of your products or an authorization from rights owners to list such products for sale. You may remove sensitive pricing information prior to submission. However, any form of alteration to the documents that may be misleading will be seen as a violation of these guidelines.  

If you sell counterfeit or infringing products, we may immediately suspend or terminate your Coupang selling account. In addition, we may withhold payments if we determine that a Coupang account has been used to sell infringing goods, or to engage in any other activity that is contrary to these guidelines and our seller policies.

Our partners include manufacturers, right holders, content owners, vendors, sellers and other third parties. We remove suspicious listings based on our own review of the marketplace in partnership with them as we aim to prevent IPR infringing/counterfeit products from reaching our consumers. We also support legal actions against sellers and suppliers that knowingly violate this policy and harm our consumers. It is important to note that sellers may face both criminal and civil penalties for selling and being suppliers of counterfeit/IPR infringing products.

Coupang strives to build trust in our consumers. By selling on Coupang, you acknowledge and agree that:

• You will not list any counterfeit products on any of Coupang’s marketplace;
• You will not sell any products that are not legal for sale, such as products that have been illegally replicated, reproduced, or manufactured;
• You will provide records about the authenticity of your products if Coupang requests that documentation; and
• You will cooperate with Coupang in relation to any enquiry/investigation on alleged counterfeit/IPR infringing products.