All About Automatic Pricing

Automatic Pricing (AP) can be enabled during the product options stage and is a solution that analyzes constantly changing sales conditions in real-time to find the highest price within the price range specified by the seller to become an item winner.

What are the benefits of using Automatic Pricing?

Automatic Pricing is one of the most effective ways to save your time and boost your sales! Automatic pricing is a seller’s best friend when you automatically adjust your product to the highest price, at which it’s likely to be an item winner.

Automatic Pricing is also a time-saver​. Manually updating your price can be time consuming and one of the biggest benefits of using Automatic Pricing is saving those precious extra minutes for other parts of your business. ​

You can see your sales soar with Automatic Pricing.​ You may be choosing a less-than-ideal price, which is where Automatic Pricing comes in. Harnessing the power of Coupang’s data, Automatic Pricing selects the highest price for your product to get a shot at being an Item Winner. ​

While Automatic Pricing automates pricing for you, you can enable or disable it at any point. You have the freedom to select which products you want to apply Automatic Pricing and can enter a price range with which you feel comfortable. ​

How do I enable Automatic Pricing?

The seller simply selects a product, chooses a price range, and the automatic pricing will drive to the most competitive price within that range. The automatic pricing range can always be altered or paused by the seller at any time.

How do I check my AP adjustment history?

Visit your price adjustment detailed view to find the automatic pricing changes and sales revenue for the last 30 days. You can even check how much revenue was earned at each price point!

Sellers can find the Automatic Pricing feature available to them on WING when listing a product. It can also be found by clicking “Manage Prices” on the left-hand menu.

Frequently Asked Questions About Automatic Pricing

For more information on Automatic Pricing, please view our Automatic Pricing Guide or our video on Automatic Pricing.