Tips on Product Titles

An essential part of the listing process is finding the best product titles! Never underestimate the power of an effective product title. Product titles allow you to catch your customer’s attention and inform them, so don’t waste it! Titles are the #1 component of search relevance and SKU ranking algorithms. In general, here’s a helpful tip for making your optimal product name:

Customers should be able to understand what an item is from the product title on the SRP/PLP search page (browse or search result page) without having to click into the SDP.​

• SRP title stands for Search Results Page; the SRP title is the product title customers see when looking at search results or browse pages rather than the actual SDP (product page)​. SRP titles are considered the “full” product title as they include the items’ exposed attributes.​ They should always include the brand, product name, category, and exposed attributes​.
• SDP title is the title shown when looking at the individual product page (SDP).​ SDP titles will not include exposed attributes if those attributes are exposed elsewhere on the SDP (often exposed in as size/color options/variations).​ Product titles will NOT include advertisements, information that promotes purchases or information that is likely to change:​
  • Example: seasonal/sales period information (Christmas, Coming-of-Age Day, 3-days only, etc.), promotional copy (sale, limited edition, special pricing, home shopping hit item, etc.), delivery-related information (rocket shipping, free shipping, etc.​)

Download the Product Title Guide to learn more about product titles and how to edit them.

**Extra Notes on Product Titles Include**

• Korean spelling, Korean grammar rules, and grammar rules for other foreign languages must be observed. ​
• You can enter up to 40 Korean characters or 45 English characters for brand and product names.
• Coupang advises sellers to include the country of manufacture in the product title to improve search and visibility (e.g., “MADE IN JAPAN”).
• ​If there is a foreign language in the title, it will be translated into Korean according to the grammar rules of that foreign language. But for proper nouns and abbreviations, you can use English. ​
  • 고려은단 쏠라씨 레몬맛 (or 고려은단 쏠라C 레몬맛) ​
  • 중외제약 코엔자임 큐텐 (or 중외제약 코엔자임 Q10)​
• Use your product’s bottom-most category name to define your product group. If your bottom-of-the-line category name doesn’t fit, replace it with the appropriate word. ​
• Do not enter punctuation, square brackets, or mathematical symbols (. ， ？, @, #,$, ☆).​
• Do not use irrelevant seasonal terms and phrases like Coming-of-Age Day, Mid-Autumn Festival, Valentine’s Day, White Day, Children’s Day, Christmas, Mother’s Day, Father’s Day, etc.
• Do not use irrelevant wordings/ phrases to encourage customers to search or purchase your product.
• Do not use delivery-related phrases​.

For more information on Product titles, take a look at our other resource below:

Finding Your Best Product Title – Coupang Marketplace