Ever searched for a product and found some irrelevant results? It’s frustrating and doesn’t incentivise customers to purchase. Choosing the right search terms is important to connect your product to the right customer.
- Keywords should be SKU specific; examples include:
- Style (daily look, wedding, party)
- Celebrity Names (Black Pink Lipstick, Ariana perfume)
- Seasonal (Christmas, graduation, valentines)
- Features (UV coating, ultra-light, gluten-free)
- Benefits (weight loss, eye care, hair growth)
- Details from the packaging that are relevant to the product.
- English Tags / English translations not captured by systematic search, titles, categories, and Brand Names
- Read up on our handy guidebook to learn more about why search terms are important, how to structure them, and how to choose them.
Your handbook to search terms
Your handbook to search terms
