Coupang Marketplace continues to introduce a lucrative opportunity for cross-border sellers to sell online in Korea at trade shows across the United States. In March of 2024, the Coupang Global Marketplace team attended the Natural Products Expo West Trade Show, one of the largest trade shows in the world, to discover the latest trends and innovations in natural and organic products, and to source sellers interested in expanding their business to South Korea.
The Head of Coupang Marketplace, Gerald Hoe, and his team discussed the ways in which US businesses can boost their revenue by expanding to Korea through Coupang Marketplace. With zero sign-up fees and a customer base of approximately 21 million users, Coupang Marketplace is a great, low-risk model for small & medium enterprises who are interested in cross-border selling.
Natural and organic products are very popular among Korean consumers. Health supplements are usually the biggest player in Coupang’s global marketplace, with brands such as Now Foods, Kirkland’s, Jarrow, Nature’s Way, Solgar, and Optimum Nutrition dominating the market. In fact, the South Korean market for health supplements reached a value of more than USD 5.45 billion in 2023 and is expected to grow at a CAGR of 5.2% between 2024 and 2032 (South Korea Health Supplements Market Size 2024-2032 (expertmarketresearch.com).
Sellers new to Korea have access to all the tools they need to thrive on Coupang Marketplace, including educational resources on Seller University, multilingual seller support, and a Service Provider Network to connect businesses with verified Coupang partners! Sellers can even access video guides and tutorials on the Coupang Marketplace YouTube channel.
If you’re a cross-border seller interested in selling to Korea through Coupang, reach out to our team here and we will get back to you right away!
