Coupang Marketplace Attends PGA Golf Trade Show

Coupang Marketplace continues to introduce lucrative opportunities for cross-border sellers to sell online in Korea at trade shows across the United States.  

In January of 2024, the Coupang Global Marketplace team attended the PGA Show, one of the largest and most prestigious golf trade shows in the world, to discover the latest trends and innovations in the golf industry, and to source sellers interested in expanding their business to South Korea.  

Coupang Marketplace’s Head of Marketing, Valentina Saavedra, discussed the ways in which US businesses can boost their revenue by expanding to Korea through Coupang Marketplace. With zero sign-up fees and a customer base of approximately 20 million users, Coupang Marketplace is a great, low-risk model for small & medium enterprises who are interested in cross-border selling.   

Golf is an incredibly popular sport in Korea and is a common setting for business discussions and networking. The value of South Korea’s golf industry market exceeded 20 trillion won ($15 billion) in 2022. Recently, South Korea’s golf equipment market witnessed a surge in demand, driven by the increasing popularity of golf among the country’s affluent population, with revenue in the Golf Equipment market in South Korea amounting to around US $1B (Statista Dec 2023). For more information about Korea’s interest in golf and outdoor goods, take a look at our article “Selling Outdoor Goods to Korea on Coupang -”.  

Sellers new to Korea have access to all the tools they need to thrive on Coupang Marketplace, including educational resources on Seller University, multilingual seller support, and a Service Provider Network to connect businesses with verified Coupang partners! Sellers can even access video guides and tutorials on the Coupang Marketplace YouTube channel.   

If you’re a cross-border seller interested in selling to Korea through Coupang, reach out to our team here and we will get back to you right away!