Coupang Global Marketplace proudly participated in the Netcomm Forum 2025 in Milan, Italy, on April 15-16. The event was a resounding success, providing an excellent forum for Coupang to showcase its innovative solutions and highlight the benefits of selling in Korea. This year marked the first time Coupang Global Marketplace attended the Netcomm Forum, making our presence even more special. We were thrilled to introduce our service and vision to the Italian brands and retailers.
Event’s Key Highlights:
- Exciting Engagements with New Retail Brands: The Coupang Global Marketplace team was thrilled to meet with Italian retail brands at the Netcomm Forum. Our booth attracted numerous brands and retailers who were eager to learn about the unique opportunities to sell to Korea. They were excited to discover that Korean consumers have a strong demand for Italian products, whether they are fashion, processed foods, olive oil, beauty, or home decor.
- Introducing Coupang: Gerald Hoe, Head of Coupang Global Marketplace, delivered a compelling presentation on the advantages of selling in Korea with Coupang. He highlighted Coupang’s vast active customer base, multi-lingual sales support and seamless fulfillment models that global brands can leverage to sell to Koreans. The presentation generated significant interest and sparked engaging discussions among the participants.
- Networking with Service Providers: The event provided a fantastic opportunity to connect with industry experts and service providers who are helping Italian brands expand globally. The networking sessions were invaluable for fostering new relationships and exploring future collaborations to bring more Italian retailers to Coupang Global Marketplace.
- Coupang Global Marketplace and Italian Trade Agency (ITA)Partnership: The two teams have joined forces to offer unparalleled go-to-market support for new Italian brands on Coupang. This collaboration provides a comprehensive package, including complimentary storage for one year, marketing funding, and exposure both on and off Coupang. It is an attractive opportunity for Italian brands to start selling in Korea.
About Netcomm Forum: Netcomm Forum, promoted by the Italian DigitalCommerce Consortium, is the leading event for the Italian digital industry. Celebrating its 20th edition, the forum brought together around 15,000 international companies to discuss e-commerce, digital retail, and business innovation. With over 300 sponsor companies and 200 conference sessions, Netcomm Forum offered a unique opportunity to explore the latest trends, technologies, and success stories in the digital evolution of retail.
Looking Ahead: At Coupang, we believe in connecting global businesses with Korean consumers, bringing the best products from around the world to Korea. This vision drives our efforts and inspires our partnerships. Coupang Global Marketplace is committed to empowering businesses worldwide to succeed in the dynamic Korean landscape. Our participation in Netcomm Forum 2025 has reinforced our dedication to innovation and excellence in digital commerce. We look forward to continuing our journey and helping more global businesses thrive in Korea.
Below are photos taken during the event.
