Coupang Product Ads

• Read in Korean (국문 버전)

When it comes to promoting your items on Coupang, Product Ads (PA) are one of the most effective tools! Even if you’re not a marketer, product ads are easy to use and have a variety of options so that they are as simple or as tailored as you need them to be.

1. What are Product Ads?

Product Ads are ads that show your products to customers searching for your item with a high likelihood of purchasing.

2. What do Product Ads Look Like?

3. Where are Product Ads shown?

PA are shown in the search results, product information pages and the main pages.

4. How will I be charged?

Another great thing about Coupang Product Ads is that they are charged on a Pay Per Click (PPC) basis meaning you’re only charged when someone clicks on your ad.

5. Any tips?

Here are a few tips to running an effective PA:

• You should allocate a daily budget of at least 30,000 KRW otherwise your ad may run out of funds and lose out on potential impressions.
• Run one campaign per product. Don’t run multiple PA for the same product.
• Set an ambitious but appropriate return on advertise spend (ROAS).

6. How do I set up a Product Ad?

1. Go to WING
2. In the menu on the left hand side, click ‘manage ads’
3. Then, select ‘run ad campaign’.

Need more help? Reach out to our friendly folks at helpseller_global@coupang.com.