Intellectual Property Rights (IPR) & Coupang Marketplace

At Coupang, we take Intellectual Property Rights (IPR) seriously and appreciate our sellers who work hard to comply with the law and Coupang policies. Repeated instances of IPR violations can result in account suspension and other penalties for sellers, so please take a moment to review this important information on IPR. 

If you’re not familiar, Intellectual Property Rights are rights given to creators for them to have exclusivity over their creation for a specified period of time. There are four types of IPRs: Trademark, Copyright, Design and Patent. We’ve enclosed definitions of each type of IPR as well as the different types of infringements. 

Here are some rules to follow as a Coupang seller:

1. Genuineness: Ensure the item being sold bears the same name as the maker and is authentic. Do not sell products with logos or designs that infringe upon the trademarks or designs of third parties.
2. Imagery: Produce your own imagery/text of products or contact the rights owner for usage. Do not copy or use images/text you did not create.
3. Media items: Ensure the media item being sold is original. Do not sell copies of media items such as books, movies, paintings, music, etc.
4. Display of irrelevant products: Ensure only relevant items are featured in product images. Do not sell a generic item featuring a trademarked item (unless you want to demonstrate that your product is compatible with a particular item).
5. Patent processes or designs: Ensure products do not use a process or design patented by another person.

For a downloadable version of this guide, click here.

As a Coupang seller, you may find yourself reporting an IPR violation or addressing or receiving an IPR infringement notice. If you would like to report a violation, please head to https://www.coupang.com/np/safety/compliance. If you have any questions, please don’t hesitate to reach out to your respective Account Manager or the friendly team at helpseller_global@coupang.com. For more tips on becoming a better seller, read up on our tips at Seller University.