Korean e-Commerce at a Glance

Here are a couple things you probably didn’t know about Korean e-Commerce. Did you know Korea is the world’s fourth largest e-Commerce market? And it’s growing larger year after year! In fact, Korea is set to become the world’s third largest e-Commerce market by 2025, only behind China and the US. Demand for international items also continues to rise, with over USD 4.1 Billion of sales in 2021. That’s why so many cross-border sellers are choosing Korea as their e-commerce destination.

As one of the most wired countries across the globe, it’s no surprise that online shopping is Korea’s preferred form of retail. Over half of all retail transactions in Korea take place online and with Korean customers being mobile-happy when it comes to shopping, 72% of online sales occur through mobile.

Unsurprisingly, Korea is also one of the world’s most wired countries and it is trend-driven, meaning shoppers are eager to keep up with the latest. In addition to this, Korea is also densely populated, making rush hour a nightmare but e-Commerce a dream.

Want to find out more about Korea? Download our Korean consumer handbook to get more insights on the Korean e-commerce market! Then, brush up on what makes Coupang its gamechanger.