Selling Fashion on Coupang

If you’re a fashion seller looking to expand to Korea, you should check out Coupang! With approximately 18 million customers shopping for their everyday needs, listing your items on Coupang is a logical step for any seller who wants to give their apparel the best chance for sales success.

Since Coupang has become an integral part of the lives of so many customers across Korea, who buy everything from bottled water to their latest phone on Coupang, it makes sense that fashion is another option for shoppers. In fact, over 58% of Coupang customers buy fashion items on Coupang.

Fashion is also a major area of growth for Coupang, with GMV increasing 50% between 2020 and 2021. Luxury brands such as Nina Ricci, Giambatista Valli, JW Anderson, Gant and Repetto have already chosen to sell on Coupang.

How much does it cost to sell fashion on Coupang? First, it’s important to remember Coupang doesn’t have any sign up fees, so it’s free to register. Once you start making sales, you will be charged a 10.5% sales commission rate.

In order to start selling branded labels on Coupang, you will need to establish a proof of distribution channel. Coupang takes authenticity seriously and we work hard to ensure all products sold on Coupang are real.

For more detailed information on all of the above, please refer to our Coupang Seller Fashion Handbook here.

If you have any other burning questions, please don’t hesitate to reach out to helpseller_global@coupang.com.